{"id":3423,"date":"2018-08-02T12:32:13","date_gmt":"2018-08-02T10:32:13","guid":{"rendered":"https:\/\/www.recolize.com\/?p=3423"},"modified":"2018-09-11T18:08:41","modified_gmt":"2018-09-11T16:08:41","slug":"perfect-recommendation-title","status":"publish","type":"post","link":"https:\/\/www.recolize.com\/en\/blog\/perfect-recommendation-title\/","title":{"rendered":"3 Steps On the Way to the Perfect Title for Recommendations"},"content":{"rendered":"
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Are you also bored by standard Amazon-like personalization titles like \u201eYou may also like\u201c? Yes, of course, that\u2019s a standard recommendation title everyone expects in online shops, but maybe a non-standard title is more surprising and will attract more customers?<\/p>\n

In the following you’ll get a receipt to find out the perfect recommendation title for exactly your use case.<\/p>\n<\/div>\n

\n Step 1: Answer the following questions<\/h2>
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  1. What is the average age of your customers?<\/li>\n
  2. What target group are you focusing on?<\/li>\n
  3. Are most of your customers female or male?<\/li>\n
  4. In which context do you want to display your recommendations (on product pages, the cart page, in the blog)?<\/li>\n
  5. Does the title also work on mobile devices?<\/li>\n
  6. Is it possible to colorize your title?<\/li>\n
  7. Are uppercase letters possible in your Corporate Identity (CI)?<\/li>\n
  8. Do you want to display different titles for different target groups?<\/li>\n
  9. Do your customers understand what personalization is or do they need some explanation?<\/li>\n
  10. Do you want to focus on direct sales or visiting time increase?<\/li>\n<\/ol>\n<\/div>\n

    \n Step 2: Analyze your answers<\/h2>
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    1. The average age of your customers is very important for your recommendation titles. For young customers you can use a more personal language, for senior customers you have to be more formal. General titles work better for older customers, younger ones expect surprise, flexibility and freshness.<\/li>\n
    2. Depending on your target group you can form your title in a very specific way. Despite the age in question 1, you also know from your experience how specific you have to get. It depends on the industry how exclusive your products are and if you have to tell the customers what\u2019s contained in their recommendations. E.g. in a bike online shop a title like \u201eYour accessories\u201c could work great. But the same title doesn\u2019t work at all for fashion customers, because it\u2019s not clear enough, which accessories are meant (bags, shoes, jewelry).<\/li>\n
    3. Female or male, this is very important. Women expect smooth and nice recommendation titles. Men instead are more analyzing and want to know what\u2019s contained and why. Think about which gender you\u2019re addressing where. If you address both, then you need to use different recommendation titles. Then you have to answer these 10 questions for women and men separately.<\/li>\n
    4. The context is defining what you are displaying. E.g. cross-sells<\/a> only make sense on product pages and on the cart page. Make clear what you want to offer with the recommendation widgets in your title. \u201eOthers Also Like\u201c is not clear enough, a title like \u201eCross-Sells for Your Current Product\u201c is too technical and \u201eProducts With the Same Category Out of Your Personal Product Pool\u201c is too complex. If you mix up these three titles you could get something like \u201eMatching Your Taste for Your Selection\u201c. \u201eTaste\u201c sounds personal, \u201ematching\u201c sounds like you get the right recommendations and \u201eselection\u201c refers to the current product. Great to understand for the current visitor.<\/li>\n
    5. Keep in mind: nowadays most platforms have more than 50 % mobile traffic through tablets and smartphones. Your title must also work on mobile devices in length, style and content.<\/li>\n
    6. Is it possible with your CI to colorize your titles? It\u2019s nearly the same compared to a multivariate test with colored checkout buttons: think about giving your recommendations more visibility with colored titles.<\/li>\n
    7. Uppercase letters are also a great way to highlight your recommendations. Again of course, it should fit your CI and it may not be to blatant.<\/li>\n
    8. Think about displaying different titles for different target groups. Use e.g. English terms in other languages in the fashion area and use technical terms in stores that sell e.g. hardware.<\/li>\n
    9. If your customers don\u2019t know what personalization is or even worse, if they are afraid of titles like \u201eWe Know What You Want\u201c, then don\u2019t \u201cfrighten\u201d them anymore. Then you have to make your titles more general and less personal.<\/li>\n
    10. A very important question for your titles is, if you want to make direct sales with your recommendation widgets or if you e.g. want to increase the visiting time. Or do you want to get traffic back to your shops from e.g. product recommendations in a blog? Think about titles like \u201eYour Personal Recommendations for Today\u201c, so put more pressure on the customers to buy instantly within a time limitation, or a title like \u201eYour Next Browsing Possibilities\u201c as an extremely opposite example.<\/li>\n<\/ol>\n<\/div>\n

      \n Step 3: Combine and Decide<\/h2>
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      After working through the questions above you will have a cluster of answers and terms as base to decide on. Use the questions for every recommendation widget you want to add to your website. Take care for the context of the recommendation widget. The context is one of the most important criteria to match the interests of your visitors.<\/p>\n

      Also, after answering the 10 questions above, you won\u2019t have the one and only answer, you will have a pool of titles you can work with and compare the performance of your recommendation widgets. Take your time to measure the different widgets and really compare their performances. Review your titles and the widgets constantly after defined time frames, because also seasonal changes can drastically impact the performance of your titles. These time frames depend on your business case, switching seasons etc. But you can take one review every month as a rule of thumb.<\/p>\n<\/div>\n

      \n Good Examples<\/h2>
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