{"id":4879,"date":"2018-11-21T06:59:06","date_gmt":"2018-11-21T05:59:06","guid":{"rendered":"https:\/\/www.recolize.com\/?p=4879"},"modified":"2018-11-21T08:42:34","modified_gmt":"2018-11-21T07:42:34","slug":"black-friday","status":"publish","type":"post","link":"https:\/\/www.recolize.com\/en\/blog\/black-friday\/","title":{"rendered":"Black Friday – A Worldwide Phenomenon"},"content":{"rendered":"
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Black Friday is a quite new sales and marketing institution for Europeans, which has gained huge success in Europe during the last couple of years. Especially in the e-commerce area it gained resounding success.<\/p>\n

Originally imported from the USA, Black Friday is the Friday after Thanksgiving, which is always the fourth Thursday in November.<\/p>\n

Black Friday History<\/h2>\n

Since 1952 Black Friday officially opens the Christmas shopping season. In the USA many retailers open their retail stores as early as 5 a.m. or even during overnight hours. As Thanksgiving is a holiday in the USA, most Americans take a bridge day on Black Friday. Some people even spend the whole night in front of the stores to snatch the best limited offers in the early morning hours.<\/p>\n

Financially Black Friday is one of the top-selling days of the year in the USA. During the last years the total revenue decreased a little bit for retail stores, but therefore the online revenues exploded<\/a>.<\/p>\n

Breaking Success in Europe<\/h2>\n

In contrast to the USA, Black Friday in Europe is mostly offered in online shops. The Black Friday sales campaigns slopped over for retail stores in 2006 and for online shops in 2013. E.g. in Germany Black Friday is offered since then and generates huge revenues up to 3 times as high as on normal Fridays.<\/p>\n

The revenue increase of the Black Weekend in Germany from 2014 to 2016 is self-explanatory:<\/p>\n

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