January, February and March are really hard months. After the Christmas holidays we all have to get back to work. The weather is cold and wet and the days are short and dark.
But the months January until March are not only hard months for us but also for e-commerce companies, aren’t they?
A hard start
Every year e-commerce companies plan their budgets for the following business year. In most cases for B2C companies a business year starts in January. Many companies have to plan their biggest revenues in the strong months April (Easter) or December (Christmas).
So – is it really a hard start?
Because most of the settled e-commerce companies out there have the experience of the past business years they plan with a weak first quarter every year. But for less experienced e-commerce companies like e.g. startups this drop in January can be a killer. So please keep in mind: most of your customers don’t really invest their money during this time because of the huge expenses during Christmas time. This is no general rule but an important thought which must be considered in the budget plans for your following business years.