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Recolize Becomes PrestaShop Premium Partner

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PrestaShop is one of the world’s most popular E-Commerce platforms with a growing international community. Currently, it is used by more than 270,000 eCommerce retailers. With just one click, all of them can now offer our personalized product recommendations to their customers. The installation of the Recolize module takes place directly in the PrestaShop Back Office.

Easy Installation of Recolize Module in PrestaShop

Recolize offers an unlimited number of recommendation carousels with personalized products, cross-sells, up-sells, best-sellers or recently viewed products that can be integrated on every web page. In addition, our PrestaShop retailers can personalize their product recommendations across all domains, for example, blog, E-Commerce shop and company websites. Thanks to our smart assistant, all data is collected in real time. Therefore, anyone can quickly understand how Recolize personalization help to achieve the goals and maximize the revenue.

We support all PrestaShop versions 1.5, 1.6 and 1.7 in many languages (German, English, Spanish, French, Polish, Italian).

Start right now! 
And install our Recolize module directly from the PrestaShop Addons-Page.

About PrestaShop
PrestaShop was founded in 2007 with the aim of providing free E-Commerce software using open-source technology. PrestaShop features in the Inc. 5000 2016 list, which includes rapidly growing private companies in Europe. PrestaShop won the People’s Choice CMS Award for best SME e-commerce solution. PrestaShop has offices in the USA and France and is financed by XAnge Private Equity.

MichaelRecolize Becomes PrestaShop Premium Partner
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How to Migrate your Extension to Magento 2?

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In this blog post I will show you a sample how to port your existing Magento 1 extension to the brand-new Magento 2 based on our Recolize Recommendation Engine extension for Magento 2.

While Magento 2 was publically released in December 2015 more and more extension providers are migrating their extension to the new platform. As the whole architecture of Magento 2 is different than in the first version the steps required for making the extension compatible with the new Magento version differ a lot from extension to extension depending on the complexity and used parts of the Magento system.

Most of the steps described here are taken from these sources:

(Generally for sources on the web it is important to look at the creation date as a lot has changed since the first official Magento 2 beta version.)

0. General hints

Magento 2 now has a nice command line tool bin/magento (comparable to the well-known n98-magerun in Magento 1) which offers lots of cool commands.

Assure to set the Magento 2 Developer mode as described here with

bin/magento deploy:mode:set developer

as well as to disable the Full Page Cache (FPC). This assures that e.g. static files are not cached which makes developing extensions a lot easier.

Magento 2 now ships with XSD files to validate your XML files. This can be integrated directly into PHPStorm which is a very handy feature. Just execute the following command (see here):

bin/magento dev:urn-catalog:generate .idea/misc.xml

Please note that there are also automatic converting solutions like the Unirgy Magento 2 Converter but we will do that manually for sample reasons.

 

The required steps for migrating the extension are:

  1. Create a skeleton Magento 2 extension
  2. Migrate system settings, localizations
  3. Migrate extension template stuff
  4. Migrate extension product feed generation logic

1. Create the skeleton Magento 2 extension

As the whole architecture and therewith also the file structure is different from Magento 1 it is advisable to create a completely new extension package.
The basic file structure looks like as follows:

After creating the basic file structure you can execute

bin/magento module:enable && bin/magento setup:upgrade

and the extension is now installed which you can easily verify by visiting the Admin panel Stores > Configuration > Advanced > Advanced
Yes!

2. Migrating system settings

This task means mainly converting the old system.xml file into the new Magento 2 XSD format. As you can see from the picture below that shows the comparison between old and new format the changes can easily be understood:

For localization files it’s even easier as you only have to move them to the i18n folder.

3. Migrating extension logic

Next step is to migrate the existing logic from our Magento 1 extension.
Basically our Recolize Recommendation Engine extension does the following to major things:

  1. Add the layout handles for integrating our JavaScript snippet and the Recolize JavaScript parameters on special pages like cart, product detail page, etc.
  2. Update the user information in the cookie on login/logout.
  3. Periodically generate the product feed (see chapter 4).

As these migration tasks are very specific to our Recolize Magento extension it’s up to the reader to check out the necessary steps and differences with Magento 1.

4. Migrate extension product feed generation

In Magento 1 we relied on the Magento default Dataflow extension to generate our product export feed because there many flaws have already been implemented and made some customizations (see my earlier post about Dataflow customizations).

As Magento 2 only ships with the ImportExport module and that functionality is very limited we decided to implement our own feed generation methods. But that’s part of another blog post..

And basically that’s it! As you can see for simple extensions like ours that do not go deep into the Magento internals it is mostly re-writing some XML stuff into the new format and adapting to the new dependency injection logic.

Now it’s time to try out yourself. See our Recolize Magento 2 extension for a sample.

ChrisHow to Migrate your Extension to Magento 2?
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2 Exciting Years – Time to Celebrate

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Currently, we are celebrating our second birthday. For this, we had a short review what we have achieved and experienced.
Read here about two years of Recolize:

2015

Recolize is born and the first customers are using our Recolize Recommendation Engine.

In Summer 2015 we launched our first version of our Recolize Magento Extension. Now it has already 417 popularity score. And currently, we are working on a version that works for Magento 2.0. Find more information or download or Magento Extension here.

Recolize launched personalized recommendations for your blog – the Recolize WordPress Plugin.

2016

We’ve worked hard in 2015 to provide many new features:

  • New widget types: top sellers and last viewed
  • Totally flexible CSS customizing of recommendation widgets without any IT
  • Exclusion of doubled recommendations
  • Context filters for customer attributes like age, gender, customer group
  • Cross-domain usage of recommendations on domains and subdomains for e.g. shop and blog

HALLHUBER, an international Magento Enterprise shop for ready-to-wear articles, uses personalized product recommendations by Recolize. Please find more information in our case study.

We won the award “Best of IT Innovationspreis” the second time.

And we delivered our brand-new Recolize Dashboard which analyzes clicks, conversions, and revenue of your recommendations in real-time. For each of these key performance indicators, you can now see the historical characteristics as well as the percentage share in comparison to all URLs. Additionally, we have improved our top and flop URL lists that give you a quick overview of the best or worst performing recommendation URLs on your website. And the best of it: every dashboard widget can be filtered through a flexible time range filter that has presets e.g. for today, last week, last month as well as the domain filter to see the overall performance of all your configured domains or just single ones.

We´ve launched our Recolize Shopify App so that you can make your Shopify store unique with our plug’n’play recommendations, bestsellers and last viewed items.

2017

We strengthen our team with new sales professionals.

Our Recolize WordPress Plugin now also perfectly supports your WooComerce online shop.

And now we are growing continuously. Today more than 400 customers are using Recolize already and the numbers are growing every day.

Thank you very much!

Anja2 Exciting Years – Time to Celebrate
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Merry Christmas from the Recolize Team

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Our Recobot and the whole Recolize team wish our website visitors, partners and customers a Merry Christmas and a successful start into the New Year.

As last year also 2016 was an incredible intense, exciting and successful year for Recolize. That’s why we want to say sincere thanks to you.

At the very beginning of the year we were able to engage HALLHUBER as a mid-size company from Munich for our Recolize Recommendation Engine. Continuing the year we implemented countless new features as domain-overlapping recommendations, additional widgets like bestsellers, last viewed or static product lists and provided them to our customers. With our brand-new Shopify-App now all Shopify stores are able to convert up to 20 % more traffic and revenue with personalized product recommendations from Recolize with only a 2-click-installation.
Mid of the year we have drastically improved our Recolize Tool and we are now able to present you all relevant data and graphs right on your dashboard within a shorter time. In the last third of 2016 we enlarged our partner network considerably to be able to assist you even faster and broader in case of questions and integrations.

This is only a very fast walk-through – it’s enormous what happened within one year. And we can promise you that also in the next year we won’t stop to improve Recolize for our customers with innovative features and will assist with outstanding support.

We wish you and your families a Merry Christmas and a successful start into 2017.
We’re looking forward to exciting times with you!

Your Recolize team,
Anja, Michael und Christoph

ChrisMerry Christmas from the Recolize Team
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Recolize Emerges on the Australian Market through a Partnership with Magenable

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With our new partner Magenable we want to capture the Australian market and provide our novel Recolize Recommendation Engine to all Australian online shops and websites.

The partnership enables us to easily integrate our Recommendation Engine for customers at the other end of the world. Magenable helps us to provide one of our main goals in Down Under: an easy, perfect and fast integration within minutes.

Magenable is the Australian Partner Supporting us with our Plans

Magenable is the Australian Magento Ecommerce Consulting company based in Melbourne. With their razor-sharp focus on Magento they can really focus on the specific need of online store customers in Australia.

Magenable Is Special

  • Blended delivery model
  • Lean management structure
  • Boutique consultancy approach
  • Razor-sharp focus on Magento

With all their know-how Magenable cuts development costs up to 40% in comparison with other development agencies. A partnership between Recolize and Magenable is the logical consequence and we hope to satisfy lots of common Australian customers in future.

Find more information regarding Magenable on their official website.

Contact Us

You are an Australian Magento merchant and eager to integrate the Recolize Recommendation Engine into your shop or you need further Magento services? Please contact us.

MichaelRecolize Emerges on the Australian Market through a Partnership with Magenable
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Recolize wishes Merry Christmas and a Happy New Year

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How do you spend your Christmas time?

We will spend the holiday season with our families and relax for a few days to recharge our batteries. We’ve planned a lot for next year and are looking forward to all the new challenges.

But this year also happened a lot and so we look back to an exciting year 2015.

We started with new drive in January, lots of discussions and innovative ideas. Our goal was to systematically enhance our BESUGRE Recommendation Engine for Magento shops to fit the challenges of the market. So we developed a Recommendation Engine which can be configured based on URLs and integrated into e-commerce shops and editorial sites with a few clicks. To enable a continuous development we now offer a Software-as-a-Service solution.

Next to all technical enhancements we also created a new brand. We love to think back to our naming workshop in February. After some creative sessions and lots of research we found a perfect name with Recolize, a coinage of Recommendation and Personalization. With the support of Alexandra Bosen we also created a new logo. And we are so proud of our mascot – our Recobot!

Midyear we finally did it: after several meetings with lawyers and tax accountants, countless strategical plannings and discussions we founded our Recolize GmbH on the 21st of May 2015 at the notary.

And then it was accomplished. After intense testings and test runs we successfully launched the Recolize Recommendation Engine on the 26th of June 2015. Followed by a Magento extension in August and a WordPress plugin in September.

Now the work finally only started. With Rabe Bike we gained our first larger customer already in July. Our CEOs presented our product at the Swiss Meet Magento and we sponsored the World Usability Day in Munich. Additionally we closed several cooperations e.g. with Searchanise, who integrated Recolize successfully into their search engine.

We are really glad about all customers and partners who decided to use our product in 2015 and wish all of you Merry Chrismas and a Happy New Year.

Your Recolize Team
Anja, Christoph and Michael

AnjaRecolize wishes Merry Christmas and a Happy New Year
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Show more with the Recolize Carousel

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The recommendations generated by our Recolize Recommendation Engine are delivered in the form of a carousel by default:
Recolize Karussell

A carousel is a component that contains a list of elements (preferably images) that can either be horizontally or vertically displayed. The navigation works in both directions (left-right or top-down) and may additionally be created with or without an animation, e.g. a blending effect.

(Source (German))

The carousel is nowadays used on a variety of websites as preferred display format (e.g. the Facebook Carousel)

Which benefits does the Recolize article carousel offer?

  • Content-independent
    The carousel can be filled with arbitrary content like text, images or videos.

  • Arbitrary number of articles
    Because of its efficient space usage the carousel is perfectly suited for little and large amounts of articles and in any case uses only as much space as available.

  • Responsive
    The carousel adapts to any output device. The number of simultaneously shown articles can be configured individually for every screen resolution.

  • Position freely
    It doesn’t matter if you want to place the carousel in the main content stage or in a page sidebar, in the header or in the footer – it always integrates perfectly independent of the position into the available space.

  • Smart navigation
    Besides the standard navigation arrows one can also use the swipe functionality which is well-known from the daily smartphone usage. It offers a very easy, intuitive and haptically appealing style of switching the recommended articles.

What do you have to consider when using the article carousel?

Of course when using the carousel you have to take care to present the information to the user in a clear and straightforward way. It is therefore recommended to keep the number of shown articles within the carousel below 20.
Additionally you should avoid extensive sliding effects and automatic page switching so that the visitor is not distracted or confused.

The Recolize carousel focuses on minimal effects and limits the number of recommended articles to 10.

Within one of the next blog posts we will show you which further flexible ways of presenting your recommendations are possible with the Recolize Recommendation Engine.

ChrisShow more with the Recolize Carousel
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10 ways to optimize your conversion rate with personalized recommendations – part 3

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In the first and second part of this series we showed how you keep your customers browsing on your website and inspire them to purchase more.

Personalization is not alike personalization. With the following tips you make your website more unique and improve the customer journey with personalized recommendations even on otherwise static pages.

5. Personalize everywhere or “Don’t just use all the well known places”

Personalized recommendations, especially in shops, normally appear on product detail pages, at the end of category product lists and in the cart. But why don’t also think about other places to integrate your recommendations? Think of blog posts containing recommendations with your shop products to bring the readers back to your shop. Or also static landing pages in e.g. a newsletter archive or on an AdWords campaign landing page. And how about integrating recommendations into your service pages or FAQs?

6. Bring back customers to convert from static pages

How great would it be to bring back customers from boring static pages to your conversion pages with personalized recommendations? This is possible!
Integrate the recommendations e.g. in your help area. Help texts are often highly SEO relevant because of their uniqueness and therefore also visited frequently. Real personalized recommendations on these pages, which change very rarely, always fit the taste of the visitor and are heavily relevant for him. And with the integration of e.g. a recommendation carousel in the left or right column of these static pages you guide back the customers nearly automatically.

Michael10 ways to optimize your conversion rate with personalized recommendations – part 3
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Improve the conversion of your search results with Searchanise and Recolize

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An outstanding search is by no means self-evident in the e-commerce space. How often does it happen that you cannot find the right products via the shop search because of mistyping the search term or static pages like the FAQs are not searched automatically.
This is exactly the point where Searchanise comes into play and replaces the default Magento and Shopify search algorithms with a completely novel product search.
Searchanise offers mistype correction, a product preview, promotion tools and extensive analytics possibilities. Moreover it is completely free of charge up to 25 products.

The Searchanise Instant Search Widget gets even better with the integration of personalized product recommendations, e.g. based on the entered search term.
The following tutorial shows how easy the Recolize Recommendation Engine can be integrated into the Instant Search Widget of Searchanise, based on the e-commerce software Magento:

1. Installation of the Searchanise Magento extension

The Searchanise Magento extension can easily be installed on Magento Connect or via the Magento extension key http://connect20.magentocommerce.com/community/Simtech_Searchanise.

2. Integration of the recommendations

Afterwards open the Searchanise tool in the Magento backend under Catalog » Searchanise. There the following code has to be added under the menu point Catalog » Searchanise » Instant search widget » Custom HTML:

<div class="recolizeSearchaniseInstantSearchWidget"></div>
<script type="text/javascript">
if (typeof Recolize != "undefined") {
Recolize.Recommendation.Api.request();
}
</script>

Searchanise Recolize Code

Afterwards click on the “Apply Changes” button.

3. Et voilà!

Now the Recolize recommendations are already integrated into the Instant Search Widget:
Searchanise Instant Search Widget with Recolize

We will show you all the benefits you have as a merchant with the integration of both services in the next blog post.

ChrisImprove the conversion of your search results with Searchanise and Recolize
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10 ways to optimize your conversion rate with personalized recommendations – part 2

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In the first part of the series we showed how you keep your customers browsing on your website and how to present the best offers. In this part your customers gain inspiration through completely individualized product lists and we integrate the supermarket checkout shelves into your online-shop.

3. Inspiration for your customers with completely personalized product lists

Customers often don’t know what to buy in your shop. They browse through the different categories and search for furnishing ideas for their apartment, an accessory for their bike or a fancy present for a relative.
For this purpose you can find categories like “Inspiration”, “Your Zalando”, “Your Feed” or “My Recommendations” in more and more online shops. These feeds are created in a few minutes and thanks to self-learning recommendation algorithms you don’t have to care about them manually.

An individualized product list in your shop could for example look like this:
Personal recommendation product list

Industry giants like Amazon or Zalando showed how it works and thanks to a software as a service Recommendation Engine personalized feeds can be integrated into small shops in minutes.

4. Create incentives for accessories – much better than the supermarket checkout

Everybody knows this situation: you’re waiting at the supermarket checkout and stare at the many little things like chewing gums, batteries, cigarettes or sweets – and finally you decide to take something along.
You as a merchant should also use this psychological effect in your online shop: offer accessories for the products in your cart.
And the best is that you can provide perfectly individualized products and accessories tailored for your customers and their carts and increase your average order value. Much better than the supermarket checkout.

Chris10 ways to optimize your conversion rate with personalized recommendations – part 2
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