WordPress Cache Busting – or what to do if my design changes do not appear?

As the owner of a WordPress website or blog you may know the situation: you artificially made some design changes in the admin area and as soon as you preview the page the changes are simply not there – no matter how hard you try. That’s when a technique called “Cache Busting” is required.

One of the many reasons for this behaviour may be the browser’s caching mechanisms. Basically it makes a lot of sense for the browser to not reload all the Stylesheets and JavaScript files each and every time that a user visits your page because the frequency with that these files change in general is very low. That’s why a lot of websites instruct the browser to cache static files like CSS and JavaScript for e.g. 1 year. Therewith lots of bandwidth and downloading power on the browser side and requests on the server side is saved and the website can be rendered dramatically faster.
A good in-depth explanation of various browser caching mechanisms can also be found here.

ChrisWordPress Cache Busting – or what to do if my design changes do not appear?
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How to Optimize Recolize Recommendations?

One of the central questions of our new customers is, how to optimize Recolize Recommendations in their daily business, to get a better performance? As Recolize offers a totally different approach compared to competitors to integrate recommendation widgets into a page, the analysis of the recommendations also differs from fixed positioned widgets.

MichaelHow to Optimize Recolize Recommendations?
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How to Correctly Evaluate Magento Extensions?

The Magento Marketplace consists of thousands of individual extensions from lots of different vendors for all kinds of use cases. This blog post discusses the topic of how to correctly evaluate Magento Extensions regarding their quality.

Each of these steps is meant to be executed sequentially and the extension should not be used if one of the steps cannot be finished successfully.

ChrisHow to Correctly Evaluate Magento Extensions?
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7 Reasons to Adapt Your Personalization Rules

In our post “Adaption of Personalization Rules – Pros and Cons” we‘ve mentioned the general pros and cons of adapting personalization rules. Our general recommendation is to let your personalization solution like Recolize do its job and use the personalized algorithms to suggest your products. But we totally understand, that there are occasions when an adaption is absolutely reasonable and needed. Here are 7 reasons to adapt your personalization rules.

Michael7 Reasons to Adapt Your Personalization Rules
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5 Types of Transactional Emails With Recommendations

In our last blog post we‘ve described 5 advantages of recommendations in transactional emails. In this one we give you 5 concrete examples of types of transactional emails where recommendations make sense.

Michael5 Types of Transactional Emails With Recommendations
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5 Advantages of Recommendations in Transactional Emails

Offering personalized recommendations in emails can be a great way to guide your customers back to your website. Many online shops are using this method to attract their customers after a purchase. And also at other contact points.

Find out 5 advantages of offering personalized recommendations in transactional emails.

Michael5 Advantages of Recommendations in Transactional Emails
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5 Ways How To Use Personalization Successfully

Constantly we are asked if the use of a personalization solution or Recommendation Engine makes sense at all. Background of this question mostly is half knowledge from different articles or personal contacts. Personalization was known as complex and reserved for big companies. But can you also use personalization successfully?

Michael5 Ways How To Use Personalization Successfully
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Adaption of Personalization Rules – Pros and Cons

Over and over again we get asked if an adaption of personalization rules is possible and does make sense. Especially the point of this meaningfulness is not answerable across-the-board and strongly depends on the context.

In this article you can find some reasons pro and con the adaption of personalization rules.

MichaelAdaption of Personalization Rules – Pros and Cons
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6 Christmas Online Personalization Examples

Many websites and online shops are using the Christmas time to generate huge revenues. During this time, it is very important to offer as individual offers as possible. Nowadays buyers expect to get special Christmas offers, simply because most online shops provide specials.

Here are 6 simple but very efficient examples of specific personalized Christmas sales activities, which could also make sense for your website or online shop.

Michael6 Christmas Online Personalization Examples
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