Blog

Adaption of Personalized Rules – Pros and Cons

Over and over again we get asked if an adaption of personalization rules is possible and does make sense. Especially the point of this meaningfulness is not answerable across-the-board and strongly depends on the context.

In this article you can find some reasons pro and con the adaption of personalization rules.

MichaelAdaption of Personalized Rules – Pros and Cons
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6 Christmas Online Personalization Examples

Many websites and online shops are using the Christmas time to generate huge revenues. During this time, it is very important to offer as individual offers as possible. Nowadays buyers expect to get special Christmas offers, simply because most online shops provide specials.

Here are 6 simple but very efficient examples of specific personalized Christmas sales activities, which could also make sense for your website or online shop.

Michael6 Christmas Online Personalization Examples
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5 Reasons Why The Wet Season Generates a Conversion Boost

Now, as the wet season has startet, also Christmas Time has begun. And during Christmas Time, which is normally the top-selling time of the year, people spend lots of time at home. Online shops give us the possibility to do our pre-Christmas sales from home and the wet season even encourages us to stay at home and don’t go out.

Here are the 5 most important reasons for online shop owners, why the wet season is the ideal time for additional sales and why it generates a conversion boost.

Michael5 Reasons Why The Wet Season Generates a Conversion Boost
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Coupons, Coupons, Coupons

After Black Friday and the Black Week nearly everybody has recognized that coupons have been the center of all the marketing and sales activities in online shops. They focus their sales activities normally in their cart and the customers see their discounts there after applying a coupon code.

Does it really make sense to offer new coupons weekly in e.g. newsletters? Read more in this article regarding coupons, coupons, coupons.

MichaelCoupons, Coupons, Coupons
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5 Golden Rules for the Perfect Recommendations Design

Many of our customers ask us to adapt the design of their recommendation widgets. Normally they are using carousels to display their recommended items. We do this for free, but often have to explain what the rules of a perfect recommendations design supporting the conversion rate of the recommendations are.

Here are the 5 golden rules for the perfect recommendations design.

Michael5 Golden Rules for the Perfect Recommendations Design
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Black Friday – A Worldwide Phenomenon

Black Friday is a quite new sales and marketing institution for Europeans, which has gained huge success in Europe during the last couple of years. Especially in the e-commerce area it gained resounding success.

Originally imported from the USA, Black Friday is the Friday after Thanksgiving, which is always the fourth Thursday in November.

MichaelBlack Friday – A Worldwide Phenomenon
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How Personalization Will Look Like in 2025?

Personalization techniques are trending these days and experts predict, that businesses will increase their profit by up to 15 % in a few years with the help of smart personalization. So let us take a short, highly subjective look into the near future of how personalization will look like in 2025.

ChrisHow Personalization Will Look Like in 2025?
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How To Save $$$ on Advertising With Automated Personalization – PrestaShop Guest Article

We’ve published a guest article in the blog of our partner PrestaShop.

The topic is “How To Save $$$ on Advertising With Automated Personalization?” and you can find the article here.

MichaelHow To Save $$$ on Advertising With Automated Personalization – PrestaShop Guest Article
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9 Advantages of Performance-Based Pricing

Most software as a service (SaaS) solutions for businesses offer fixed monthly packages. Based on seats, logins or reduced feature sets, you have to decide upfront which package you choose for a long time. No matter which size your business has: this is nearly impossible in all cases. You’ll always have some trade-offs with subscription based SaaS models.

On the contrary are performance-based pricing models. In the following you find 9 advantages of non-subscription but performance-based software as a service pricing models.

Michael9 Advantages of Performance-Based Pricing
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