PrestaShop is one of the world’s most popular E-Commerce platforms with a growing international community. Currently, it is used by more than 270,000 eCommerce retailers. With just one click, all of them can now offer our personalized product recommendations to their customers. The installation of the Recolize module takes place directly in the PrestaShop Back Office.
Recolize offers an unlimited number of recommendation carousels with personalized products, cross-sells, up-sells, best-sellers or recently viewed products that can be integrated on every web page. In addition, our PrestaShop retailers can personalize their product recommendations across all domains, for example, blog, E-Commerce shop and company websites. Thanks to our smart assistant, all data is collected in real time. Therefore, anyone can quickly understand how Recolize personalization help to achieve the goals and maximize the revenue.
We support all PrestaShop versions 1.5, 1.6 and 1.7 in many languages (German, English, Spanish, French, Polish, Italian).
About PrestaShop PrestaShop was founded in 2007 with the aim of providing free E-Commerce software using open-source technology. PrestaShop features in the Inc. 5000 2016 list, which includes rapidly growing private companies in Europe. PrestaShop won the People’s Choice CMS Award for best SME e-commerce solution. PrestaShop has offices in the USA and France and is financed by XAnge Private Equity.
With our new partner Magenable we want to capture the Australian market and provide our novel Recolize Recommendation Engine to all Australian online shops and websites.
The partnership enables us to easily integrate our Recommendation Engine for customers at the other end of the world. Magenable helps us to provide one of our main goals in Down Under: an easy, perfect and fast integration within minutes.
Magenable is the Australian Partner Supporting us with our Plans
Magenable is the Australian Magento Ecommerce Consulting company based in Melbourne. With their razor-sharp focus on Magento they can really focus on the specific need of online store customers in Australia.
Magenable Is Special
Blended delivery model
Lean management structure
Boutique consultancy approach
Razor-sharp focus on Magento
With all their know-how Magenable cuts development costs up to 40% in comparison with other development agencies. A partnership between Recolize and Magenable is the logical consequence and we hope to satisfy lots of common Australian customers in future.
Personalization is not alike personalization. With the following tips you make your website more unique and improve the customer journey with personalized recommendations even on otherwise static pages.
5. Personalize everywhere or “Don’t just use all the well known places”
Personalized recommendations, especially in shops, normally appear on product detail pages, at the end of category product lists and in the cart. But why don’t also think about other places to integrate your recommendations? Think of blog posts containing recommendations with your shop products to bring the readers back to your shop. Or also static landing pages in e.g. a newsletter archive or on an AdWords campaign landing page. And how about integrating recommendations into your service pages or FAQs?
6. Bring back customers to convert from static pages
How great would it be to bring back customers from boring static pages to your conversion pages with personalized recommendations? This is possible!
Integrate the recommendations e.g. in your help area. Help texts are often highly SEO relevant because of their uniqueness and therefore also visited frequently. Real personalized recommendations on these pages, which change very rarely, always fit the taste of the visitor and are heavily relevant for him. And with the integration of e.g. a recommendation carousel in the left or right column of these static pages you guide back the customers nearly automatically.
Michael10 ways to optimize your conversion rate with personalized recommendations – part 3
With this new blog series we show you 10 ways to optimize your conversion rate with personalized recommendations.
In the first part of the series we start with two simple points. Or aren’t they that simple?
1. Make your visitors feel comfortable or how you keep the customers on your website
No matter if the visitors of your website are completely new or recurring customers. You have to attract them and make them browse through your offers to make them stay on your website as long as possible. To make your site more interesting to your visitors, personalized recommendations can be a great little helper to give the customer a more personal feeling and so encourage him to browse. This increases the average time on your site and therefore the conversions with more clicks on ad-based pages and more sales in an online-shop.
2. Personalized at first or “My customers expect great offers”
“My customers expect great offers”. Of course they do. And that’s what they get on all commercial websites worldwide. But what does “great offers” mean? It’s not only a matter of the best price, the best contents or the uniqueness. It’s also a matter of offering the right things at the right time.
Just try to offer personalized recommendations at first e.g. on a newsletter landingpage and analyze the results. Mostly the personalized recommendations will be clicked more and even convert better for most of your visitors. You can even do A/B testings to prove this with two versions of your landingpage with the same newsletter group.
We made the experience that this point is not so easy especially for larger customers, because of the argument that they know what their customers want. That’s a hard point to argue about. But you should give it a try and let the real personalization convince you with better conversion results.
In part 2 of this series we show how positive completely personalized pages can be for your conversion rate.
Michael10 ways to optimize your conversion rate with personalized recommendations – part 1
It’s really very easy to integrate personalized recommendations with Recolize. With our 2 click integration every website, blog and online shop – no matter which size – can start within minutes. The following quick start guide shows you how easy it is.
1. Register without any obligations or payment data with just your email address
If you use Magento, you can download our Magento extension here.
You are using WordPress? Then download our WordPress Plugin here for an easy integration.
Online Shops in the area of fashion are known to be fancy and at the cutting-edge of technology.
Nowadays prominent brands like Zalando or About You strengthen the customer relationship by using personalized product recommendations. The best examples are the recently launched product feeds “Your Zalando” and “Your Feed“: On a separate page the customer is presented a completely tailored choice of products that change with every click, purchase or rating by him or other customers with similar profiles. Exactly the opposite of the static product lists which are used in most of the existing online shops.
Furthermore also the popular eBay Marketplace personalizes your shopping experience with its “eBay Feed” feature.
For your Magento store there are multiple possibilities to offer an individual personalized product feed for your customers.
Customer group specific newsletters and landing pages
Customer groups are a great way to create segments of customers in Magento. In combination with e.g. newsletter tools like Mailchimp or CleverReach you are able to regularly send out target group specific newsletters which link to special offer landing pages – just like Amazon does during Christmas time with its daily product recommendations for Prime customers. So you are able to reach your customers more directly – with the downside of a huge effort.
Automation through a Recommendation Engine
Another sensible and automated solution offers the BESUGRE Recommendation Engine for Magento:
Individual recommendations are generated via the customer behaviour in your shop and can be displayed in simple product lists or in a dynamic carousel widget. You are even able to add a new main navigation point like “My Recommendations” where customers can browse their individual section of your shop. Please have a look at the BESUGRE demo pages for a quick sample.
This way your customers do not suffer boredom and will always be inspired by new presentations – and you as a merchant profit e.g. by larger average order values.
Many Magento shops offer product recommendations like the well-known “Customers who bought this also bought”. Everyone knows these recommendations from various global e-commerce players. The product recommendations are generated by several sources like e.g. the clicks and sales of a customer compared to the masses – which means to other customers in a shop.
Let’s adapt this special kind of product recommendations to the offline world and use a clothing shop as an example. Think of a visit in an offline shoe store. You enter the shop and look around for finding the right shoe. Eventually you don’t even want to buy something but just poke around for some inspiration.
How do you get your recommendations in an offline store?
You’re looking around and you will mostly find a standard categorization for different kinds of shoes: sport shoes, high heels, loafers etc. – on the right side for ladies and on the left for men. Eventually you find some marketing banners hanging from the ceiling and making special offers. This classical way of finding the right product is very well known to all of us and is approved for many decades. This phisically quite exhausting offline shopping experience is also supported by not overexerting us with thousands of different shoes.
Compared to the online world this seems to be a very complicated way of finding the right shoes. But the huge difference is that you normally don’t have this immense mass of different shoes compared to most online shops. This mass of products makes the big difference why you need to get products recommended which are matching your personal profile. If you don’t know what you want you can get lost and overstrained very quickly. In the offline world it is much easier to get along with the offered product range.
Personal contact is very important
The main advantage of the offline shopping experience is the personal advices you get by the more or less self confident customer consultants. If you like her or him and the advices are matching and presented nicely, the chance of buying is much higher.
In the online world automatic product recommendations can do some of the jobs of an offline shop customer consultant. And they can even learn more about the customer and improve their advices. Also the huge bunch of different products can be an advantage because every kind of customer type can be catched. And the poking customers are also still known when they visit your online shop the next time to really buy something.
A possible conclusion
Both worlds have their advantages. Of course. But more and more customers around the globe appreciate the online experience with a much bigger product range and a comfortable way of comparing products. Great personalized product recommendations like “Customers who bought this also bought” can be a very helpful way for customers browsing through large product catalogues and also for shop owners to offer the right and matching products. Or even upsell other products compared to a selected product.
MichaelComparing offline and online product recommendations
January, February and March are really hard months. After the Christmas holidays we all have to get back to work. The weather is cold and wet and the days are short and dark.
But the months January until March are not only hard months for us but also for e-commerce companies, aren’t they?
A hard start
Every year e-commerce companies plan their budgets for the following business year. In most cases for B2C companies a business year starts in January. Many companies have to plan their biggest revenues in the strong months April (Easter) or December (Christmas).
So – is it really a hard start?
Because most of the settled e-commerce companies out there have the experience of the past business years they plan with a weak first quarter every year. But for less experienced e-commerce companies like e.g. startups this drop in January can be a killer. So please keep in mind: most of your customers don’t really invest their money during this time because of the huge expenses during Christmas time. This is no general rule but an important thought which must be considered in the budget plans for your following business years.
MichaelJanuary until March – the worst months for e-commerce?