Once bought, forever haunted

Not long ago someone told me: “Once, at Christmas 2009, I bought the movie Austin Powers for a friend of mine in the probably most known online shop out there. Since then, this shop recommends Mike Myer films via email and online to me – every single year during Christmas time. What’s up with them? I don’t even like Mike Myers!”.
Yes, this is probably an issue that everyone of us knows quite well. We regularly buy birthday presents for our family and friends. And afterwards online shops “think” that we bought this stuff for ourselves.

Once bought, forever haunted
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Reduce large product lists in mobile shops by presenting only relevant products to your customers

As everybody knows Mobile Commerce is a trending topic these days (e.g. here). Designing an online shop for mobile devices is all about reducing elements and the rethinking of existing page structures to make them more adaptive to devices with constraints like bandwidth, screen size, storage amount, button sizes etc.

Reduce large product lists in mobile shops by presenting only relevant products to your customers
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Why every shop owner has to offer personalized product recommendations

1. Product recommendations – never heard of that
Mostly all of us have seen the well-known Amazon “Customers who bought X also bought Y” slots that recommend products to you when you have once visited their website.  That’s it – after all you already heard of product recommendations and also probably used it.

Why every shop owner has to offer personalized product recommendations
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