personalization

The Difference Between Recommendations and Personalization

In lots of articles on the web about recommendation engines the terms Personalization and Recommendations are used equivalent whereas they are definitely not.
This blog post will shed some light on the difference between recommendations and personalization and how to distinguish both.

ChrisThe Difference Between Recommendations and Personalization
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The Power of Real Individual Recommendations

Many e-commerce, blog and CMS systems offer so-called recommendations. These recommendations for systems like Magento, Shopware, WooCommerce, WordPress, PrestaShop or Spryker are manual recommendations.

You can e.g. use category based recommendations or simple upselling logics for your cart.

But are manual recommendations enough and can they really be compared to real automated and personalized recommendations? Not at all!

MichaelThe Power of Real Individual Recommendations
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7 Recommendation Positions You‘ve Never Thought Of Before

Did you ever have the time to really think about personalization on your website? We all have much too less time. But personalization is so extremely important, you should really do so!

With this article we help you to find 7 recommendation positions for personalized content you didn’t even recognize before.

Michael7 Recommendation Positions You‘ve Never Thought Of Before
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3 Steps On the Way to the Perfect Title for Recommendations

Are you also bored by standard Amazon-like personalization titles like „You may also like“? Yes, of course, that’s a standard recommendation title everyone expects in online shops, but maybe a non-standard title is more surprising and will attract more customers?

In the following you’ll get a receipt to find out the perfect recommendation title for exactly your use case.

Michael3 Steps On the Way to the Perfect Title for Recommendations
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5 Reasons for Offering Automated Product Recommendations in an Online Shop Blog

Many online shops are also offering a blog to generate SEO traffic and inform their customers of interesting updates. Blogs are a great way to make an online shop feel more human and up-to-date when updated regularly. But as shop owner the main goal of a blog is of course to bring traffic back to the online shop and also convert blog visitors to online shop customers.

Therefore here are the 5 reasons why you should offer automated product recommendations in an online shop blog.

Michael5 Reasons for Offering Automated Product Recommendations in an Online Shop Blog
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6 Reasons for Automated Recommendations on 404 Pages

The power of 404 pages is often underestimated. “Not found” pages are of course not the #1 conversion generation pages, but you should really invest some thoughts in creating reasonable 404 pages instead of displaying a standard “Ooops, we’re sorry.”. Help your lost visitors on your 404 page. Here are the 6 reasons why you should do that and offer automated recommendations on these pages.

Michael6 Reasons for Automated Recommendations on 404 Pages
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HALLHUBER wins 2. Place at the Shop Usability Award

Our customer HALLHUBER relaunched its online shop in February and moved from Magento 1 to Magento 2. With this switch a beautiful new design and usability concept was implemented.

Directly after the relaunch HALLHUBER participated in the german Shop Usability Award and won the 2nd place. We are very proud to be part of this award-winning new shop and we’ve implemented a completely individual design for the online shop based on their amazing new concept. In the screenshots above and blow you can see the Recolize integration on the home and on a product page.

MichaelHALLHUBER wins 2. Place at the Shop Usability Award
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3 Ways to Integrate Cross-Sells on Product Pages

Lot’s of customers ask us how to integrate cross-sells into their product pages. Of course, the definition of cross-sells differs from customer to customer. Some are understanding manually selected fitting products to the currently selected one as cross-sells. Others want to automate. This article describes the automation: 3 ways to integrate automatic cross-sells into your online shop’s product pages.

Michael3 Ways to Integrate Cross-Sells on Product Pages
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