personalization

5 Ways How To Use Personalization Successfully

Constantly we are asked if the use of a personalization solution or Recommendation Engine makes sense at all. Background of this question mostly is half knowledge from different articles or personal contacts. Personalization was known as complex and reserved for big companies. But can you also use personalization successfully?

Michael5 Ways How To Use Personalization Successfully
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Adaption of Personalization Rules – Pros and Cons

Over and over again we get asked if an adaption of personalization rules is possible and does make sense. Especially the point of this meaningfulness is not answerable across-the-board and strongly depends on the context.

In this article you can find some reasons pro and con the adaption of personalization rules.

MichaelAdaption of Personalization Rules – Pros and Cons
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6 Christmas Online Personalization Examples

Many websites and online shops are using the Christmas time to generate huge revenues. During this time, it is very important to offer as individual offers as possible. Nowadays buyers expect to get special Christmas offers, simply because most online shops provide specials.

Here are 6 simple but very efficient examples of specific personalized Christmas sales activities, which could also make sense for your website or online shop.

Michael6 Christmas Online Personalization Examples
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5 Golden Rules for the Perfect Recommendations Design

Many of our customers ask us to adapt the design of their recommendation widgets. Normally they are using carousels to display their recommended items. We do this for free, but often have to explain what the rules of a perfect recommendations design supporting the conversion rate of the recommendations are.

Here are the 5 golden rules for the perfect recommendations design.

Michael5 Golden Rules for the Perfect Recommendations Design
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How Personalization Will Look Like in 2025?

Personalization techniques are trending these days and experts predict, that businesses will increase their profit by up to 15 % in a few years with the help of smart personalization. So let us take a short, highly subjective look into the near future of how personalization will look like in 2025.

ChrisHow Personalization Will Look Like in 2025?
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How To Save $$$ on Advertising With Automated Personalization – PrestaShop Guest Article

We’ve published a guest article in the blog of our partner PrestaShop.

The topic is “How To Save $$$ on Advertising With Automated Personalization?” and you can find the article here.

MichaelHow To Save $$$ on Advertising With Automated Personalization – PrestaShop Guest Article
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The Difference Between Recommendations and Personalization

In lots of articles on the web about recommendation engines the terms Personalization and Recommendations are used equivalent whereas they are definitely not.
This blog post will shed some light on the difference between recommendations and personalization and how to distinguish both.

ChrisThe Difference Between Recommendations and Personalization
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The Power of Real Individual Recommendations

Many e-commerce, blog and CMS systems offer so-called recommendations. These recommendations for systems like Magento, Shopware, WooCommerce, WordPress, PrestaShop or Spryker are manual recommendations.

You can e.g. use category based recommendations or simple upselling logics for your cart.

But are manual recommendations enough and can they really be compared to real automated and personalized recommendations? Not at all!

MichaelThe Power of Real Individual Recommendations
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7 Recommendation Positions You‘ve Never Thought Of Before

Did you ever have the time to really think about personalization on your website? We all have much too less time. But personalization is so extremely important, you should really do so!

With this article we help you to find 7 recommendation positions for personalized content you didn’t even recognize before.

Michael7 Recommendation Positions You‘ve Never Thought Of Before
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3 Steps On the Way to the Perfect Title for Recommendations

Are you also bored by standard Amazon-like personalization titles like „You may also like“? Yes, of course, that’s a standard recommendation title everyone expects in online shops, but maybe a non-standard title is more surprising and will attract more customers?

In the following you’ll get a receipt to find out the perfect recommendation title for exactly your use case.

Michael3 Steps On the Way to the Perfect Title for Recommendations
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