In our post “Adaption of Personalization Rules – Pros and Cons” we‘ve mentioned the general pros and cons of adapting personalization rules. Our general recommendation is to let your personalization solution like Recolize do its job and use the personalized algorithms to suggest your products. But we totally understand, that there are occasions when an adaption is absolutely reasonable and needed. Here are 7 reasons to adapt your personalization rules.
Michael7 Reasons to Adapt Your Personalization Rules
Offering personalized recommendations in emails can be a great way to guide your customers back to your website. Many online shops are using this method to attract their customers after a purchase. And also at other contact points.
Find out 5 advantages of offering personalized recommendations in transactional emails.
Michael5 Advantages of Recommendations in Transactional Emails
Constantly we are asked if the use of a personalization solution or Recommendation Engine makes sense at all. Background of this question mostly is half knowledge from different articles or personal contacts. Personalization was known as complex and reserved for big companies. But can you also use personalization successfully?
Michael5 Ways How To Use Personalization Successfully
Over and over again we get asked if an adaption of personalization rules is possible and does make sense. Especially the point of this meaningfulness is not answerable across-the-board and strongly depends on the context.
In this article you can find some reasons pro and con the adaption of personalization rules.
MichaelAdaption of Personalization Rules – Pros and Cons
Many websites and online shops are using the Christmas time to generate huge revenues. During this time, it is very important to offer as individual offers as possible. Nowadays buyers expect to get special Christmas offers, simply because most online shops provide specials.
Here are 6 simple but very efficient examples of specific personalized Christmas sales activities, which could also make sense for your website or online shop.
Many of our customers ask us to adapt the design of their recommendation widgets. Normally they are using carousels to display their recommended items. We do this for free, but often have to explain what the rules of a perfect recommendations design supporting the conversion rate of the recommendations are.
Here are the 5 golden rules for the perfect recommendations design.
Michael5 Golden Rules for the Perfect Recommendations Design
Personalization techniques are trending these days and experts predict, that businesses will increase their profit by up to 15 % in a few years with the help of smart personalization. So let us take a short, highly subjective look into the near future of how personalization will look like in 2025.
In lots of articles on the web about recommendation engines the terms Personalization and Recommendations are used equivalent whereas they are definitely not.
This blog post will shed some light on the difference between recommendations and personalization and how to distinguish both.
ChrisThe Difference Between Recommendations and Personalization