product recommendations

3 Steps On the Way to the Perfect Title for Recommendations

Are you also bored by standard Amazon-like personalization titles like „You may also like“? Yes, of course, that’s a standard recommendation title everyone expects in online shops, but maybe a non-standard title is more surprising and will attract more customers?

In the following you’ll get a receipt to find out the perfect recommendation title for exactly your use case.

Step 1: Answer the following questions

  1. What is the average age of your customers?
  2. What target group are you focusing on?
  3. Are most of your customers female or male?
  4. In which context do you want to display your recommendations (on product pages, the cart page, in the blog)?
  5. Does the title also work on mobile devices?
  6. Is it possible to colorize your title?
  7. Are uppercase letters possible in your Corporate Identity (CI)?
  8. Do you want to display different titles for different target groups?
  9. Do your customers understand what personalization is or do they need some explanation?
  10. Do you want to focus on direct sales or visiting time increase?

Step 2: Analyze your answers

  1. The average age of your customers is very important for your recommendation titles. For young customers you can use a more personal language, for senior customers you have to be more formal. General titles work better for older customers, younger ones expect surprise, flexibility and freshness.
  2. Depending on your target group you can form your title in a very specific way. Despite the age in question 1, you also know from your experience how specific you have to get. It depends on the industry how exclusive your products are and if you have to tell the customers what’s contained in their recommendations. E.g. in a bike online shop a title like „Your accessories“ could work great. But the same title doesn’t work at all for fashion customers, because it’s not clear enough, which accessories are meant (bags, shoes, jewelry).
  3. Female or male, this is very important. Women expect smooth and nice recommendation titles. Men instead are more analyzing and want to know what’s contained and why. Think about which gender you’re addressing where. If you address both, then you need to use different recommendation titles. Then you have to answer these 10 questions for women and men separately.
  4. The context is defining what you are displaying. E.g. cross-sells only make sense on product pages and on the cart page. Make clear what you want to offer with the recommendation widgets in your title. „Others Also Like“ is not clear enough, a title like „Cross-Sells for Your Current Product“ is too technical and „Products With the Same Category Out of Your Personal Product Pool“ is too complex. If you mix up these three titles you could get something like „Matching Your Taste for Your Selection“. „Taste“ sounds personal, „matching“ sounds like you get the right recommendations and „selection“ refers to the current product. Great to understand for the current visitor.
  5. Keep in mind: nowadays most platforms have more than 50 % mobile traffic through tablets and smartphones. Your title must also work on mobile devices in length, style and content.
  6. Is it possible with your CI to colorize your titles? It’s nearly the same compared to a multivariate test with colored checkout buttons: think about giving your recommendations more visibility with colored titles.
  7. Uppercase letters are also a great way to highlight your recommendations. Again of course, it should fit your CI and it may not be to blatant.
  8. Think about displaying different titles for different target groups. Use e.g. English terms in other languages in the fashion area and use technical terms in stores that sell e.g. hardware.
  9. If your customers don’t know what personalization is or even worse, if they are afraid of titles like „We Know What You Want“, then don’t “frighten” them anymore. Then you have to make your titles more general and less personal.
  10. A very important question for your titles is, if you want to make direct sales with your recommendation widgets or if you e.g. want to increase the visiting time. Or do you want to get traffic back to your shops from e.g. product recommendations in a blog? Think about titles like „Your Personal Recommendations for Today“, so put more pressure on the customers to buy instantly within a time limitation, or a title like „Your Next Browsing Possibilities“ as an extremely opposite example.

Step 3: Combine and Decide

After working through the questions above you will have a cluster of answers and terms as base to decide on. Use the questions for every recommendation widget you want to add to your website. Take care for the context of the recommendation widget. The context is one of the most important criteria to match the interests of your visitors.

Also, after answering the 10 questions above, you won’t have the one and only answer, you will have a pool of titles you can work with and compare the performance of your recommendation widgets. Take your time to measure the different widgets and really compare their performances. Review your titles and the widgets constantly after defined time frames, because also seasonal changes can drastically impact the performance of your titles. These time frames depend on your business case, switching seasons etc. But you can take one review every month as a rule of thumb.

Good Examples

  • “Our Selection for You”: doubled personal, because your team chose the recommendations for the current customer
  • “Sale Products Picked for You”: specific, describes what’s contained and the customer knows that the recommendations are hand-picked for him
  • „Who bought this also bought“: this is a very well-known title – this can be positive or negative

Bad Examples

  • „You Might Also Like“: the customers won’t know what’s contained
  • „Personal Recommendations“: very general title and the word „personal“ may be to „spooky“ for the customer
  • „Who bought this also bought“: as mentioned in the good examples – very well known and therefore may not eye-catching enough for your customers. You have to test this one and check, if it works for your target group

The Impact of a Perfect Recommendation Title

You won’t believe it: the recommendation title is one of the first eye catchers for your recommendations and therefore the importance cannot be overstressed. The visitors will knowingly or unknowingly read this title and recognize if the contents match.

That’s also important: sometimes you just have to change the title to improve your recommendation’s performance by more than 100 %! It’s really unbelievable, but customers sometimes seem to not even recognize the recommendations with bad titles at all. By just improving the title with the rules above the performance has drastically improved. Now think about what’s possible when you not only change the title, but also configure your recommendations with a perfectly fitting recommendation rule?

With Recolize you can very easily switch your recommendation titles. Just create an endless number of rules, configure matching titles for specific urls and define fallbacks for e.g. unknown new visitors. You have countless possibilities.

Chris3 Steps On the Way to the Perfect Title for Recommendations
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15 % Conversion Uplift: Automated vs. Manual Cross-Sells

Many online shops are offering cross-sells. What you normally don’t recognize as a shop visitor: some of the cross-sells are manually created by the shop owner, others are automated. So what are the reasons for a shop owner to use manual or automated cross-sells?

What are Manual Cross-Sells?

Many ecommerce systems like e.g. Magento have built-in solutions to add cross-sells to product pages or the cart page. You then define manually for every product which other products should be cross-sold when the customer visits a product page.

When to Use Manual Cross-Sells?

Many of our customers – especially in the fashion area – tend to argue that they know best what their customers want to buy. Of course, the shop owner is an expert for his target group and therefore it absolutely makes sense, that he adds manual cross-sells for products where he e.g. knows, that customers in their retail stores always buy a specific shirt for a selected trouser.

But then, after we’ve talked to the customers and asked, if they’ve ever tested what happens when they offer perfectly matching other shirts for the taste of the current customer. Of course, this scenario has never been tested in retail stores because it is simply not possible. But in online shops you have a user profile, recurring customers and the possibility to complement your manual recommendations with automated ones.

Advantages of Manual Cross-Sells

  • Integrate knowledge from retail stores into online shops
  • Sell outs are possible for specific products
  • You as a shop owner know exactly which products appear as cross-sell for the currently selected ones

Disadvantages of Manual Cross-Sells

  • It is a huge effort to maintain the cross-sells
  • …and therefore very expensive
  • Visitors could not like the manual recommendations
  • You have to keep your recommendations manually up-to-date after e.g. season changes

What are Automated Cross-Sells?

Automated Cross-Sells can be used on every product page and on cart pages. Looking at the current product context, this kind of cross-sells automatically determine the perfect matching products for the currently selected one. This can be influenced by the conversion of the current products (“Others also bought”), but also by seasonal changes, the current stock availability, the categories of the product and much more.

Automated Cross-Sells combine personalization logics with product-based logics to get the best matching result out of the current visitor profile, combined with the knowledge of the shop owner regarding his product portfolio.

Advantages of Automated Cross-Sells

  • Automation for perfectly fitting products for the currently selected one
  • No effort to maintain the recommendations
  • Only the products currently in stock are suggested to customers
  • The conversion rate can be optimized by changing the rule set for the recommendations

Disadvantages of Automated Cross-Sells

  • You can’t exactly determine which recommendations will appear
  • Sell outs are only possible by “faking” the recommendations

Comparison of Manual and Automated Cross-Sells

A real comparison of manual and automated cross-sells is difficult, because except of the name the two kinds of recommendations don’t have any commonality. That’s also the reason, why we always have to explain, that “manual” cross-sells on product pages are actually only a manual way to add some kinds of recommendations on these pages if you have no automation. But: many of our customers still believe in the manual way and don’t want to switch completely to automated recommendations – at first. That’s why we recommend to use both: give your customers the chance to decide for you!

Add one manual widget next to an automated cross-sells widget and afterwards compare their performance. In our experience automated cross-sells nearly always convert better than manual ones. Which is no surprise in our opinion, because the automated cross-sells are not only suggesting product-based recommendations, but also use the knowledge about the current visitor to combine this with the product-based logics to then really suggest the best matching products for the currently selected one.

The results are amazing: e.g. our fashion customer HALLHUBER uses both. And compared to manual cross-sells the automated ones don’t only convert 15 % better, but also the revenues generated by customers using the automated cross-sells are amazing and nearly doubled compared to manual cross-sells. Therefore our customer is thinking to completely switch to automated cross-sells.

Conclusion: Don’t forgo the Revenue Uplift of Automated Cross-Sells

  1. Add automated cross-sells in addition to your manual ones and start with both: one widget with manual cross-sells and one with automated cross-sells.
  2. Compare the performance of your manual Cross-Sells to the automated cross-sells.
  3. Use an A/B testing tool to see what works better for you.
  4. For fashion customers: believe in the style of your customer. Of course you know which pieces should fit best for your customers, but maybe they have another opinion on this.
  5. If the results of your automated cross-sells are as amazing as for our customer HALLHUBER, then you can also decide to remove the manual cross-sell widget and completely trust in the automated way. Also offering two cross-sell widgets with slightly different configurations is a great conversion driver.

With Recolize you can easily add automated cross-sells to your product pages. Visit this article to see what’s possible.

Michael15 % Conversion Uplift: Automated vs. Manual Cross-Sells
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6 Reasons for Automated Recommendations on 404 Pages

The power of 404 pages is often underestimated. “Not found” pages are of course not the #1 conversion generation pages, but you should really invest some thoughts in creating reasonable 404 pages instead of displaying a standard “Ooops, we’re sorry.”. Help your lost visitors on your 404 page. Here are the 6 reasons why you should do that and offer automated recommendations on these pages.

Which Traffic can Result on 404 Pages?

There are lot’s of possibilities why your visitors are landing on a “not found” page:

  • Old links from external sites
  • Missing redirects for old pages
  • Old SEA links e.g. in Google AdWords
  • Wrong internal links
  • Deployments of new versions
  • Partial downtimes of your website

Whatever reason, it is lot’s of effort to solve all of them and avoid 404 visits completely. That’s why you should really invest some time in optimizing the 404 page, because it will probably be displayed to a significant part of visitors.

Reason 1: 404 Pages Often Have Lot’s of Traffic

Especially when you have an online shop and generate paid traffic e.g. through Google AdWords or Bing Ads, it is always possible, that you buy traffic for product pages which are already offline because the products are e.g. out of stock. The product feeds for the mentioned paid services are normally updated only once a day, but many online shops are updating their product catalog much more frequently. This can result in 404 pages for at least some hours a day for very expensive traffic.

Reason 2: Help Your Lost Customers

When visiting a “not found” page, most of your customers will be irritated. They intended to visit a specific page, but it is gone. Therefore it is very important to help your lost customers not only by displaying them that they are lost. This is what most 404 pages do and your customers will be even more irritated and the chance that they will leave your website is very high. Therefore you should help your customers by saying “Sorry” and propose next steps by displaying relevant recommendations.

Reason 3: Don’t Interrupt the Browsing Experience

404 pages are normally visited as first page or somewhere in the middle of the customer journey of your website visitors. This customer journey must be as smooth as possible to convince a potential customer of buying or a visitor to stay even longer. Therefore “not found” pages should not look like “sorry pages”, but also contain relevant content for the current visitor. The customer has to think: “Oh no, the product I’d like to visit is gone, but hey, I already see great matching similar ones. Let’s move on and buy something different”.

Reason 4: Help Your Broken Links

Broken links are nearly unavoidable. In online shops you will always have products that a suddenly out of stock and in blogs there will always be external broken links to your website. Of course you should repair all these broken links with redirects, but you should also care for the time in between fixing the causing issue and when the issue started. A great 404 page is one perfect possibility to mitigate the issue as broken links will always occur.

Reason 5: Convert Traffic on 404 Pages

Why shouldn’t 404 pages be conversion optimization pages? As written above, there are several reasons why 404 pages can become lot’s of traffic. So, you should conversion optimize it like e.g. your home page or any other landing page. Add automated and relevant recommendations, beautiful teasers and images and e.g. coupon codes. This will convince your customers to continue and improve the conversion rate of formerly lost visitors. A great chance to increase your overall performance and to not lose all the traffic landing on 404 pages.

Reason 6: Automation vs. Manual Updates

A great reason for recommendations on 404 pages is the automation possibility. It is easily possible to keep your 404 pages up-to-date like your home page, but normally you don’t have additional time to also update your 404 pages manually. Therefore automated recommendations or product recommendations are perfect for keeping “not found” pages current and investing no time in doing so. The recommendations update and improve automatically, and your customers always get displayed perfectly fitting proposals.

Summary: Take action!

Invest some time in your “not found” pages. The integration of automated recommendations to cross-link your customers back to your website is a great possibility to do so. This can be done once and afterwards all your different 404 pages display relevant content to your visitors – no matter where they came from.

With Recolize you can easily integrate several recommendation widgets on 404 pages. Many of our customers are displaying two widgets: one with personalized recommendations for the current visitor and the second containing last viewed products to improve the browsing  experience of the customer.

Michael6 Reasons for Automated Recommendations on 404 Pages
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3 Ways to Integrate Cross-Sells on Product Pages

Lot’s of customers ask us how to integrate cross-sells into their product pages. Of course, the definition of cross-sells differs from customer to customer. Some are understanding manually selected fitting products to the currently selected one as cross-sells. Others want to automate. This article describes the automation: 3 ways to integrate automatic cross-sells into your online shop’s product pages.

What are Cross-Sells?

Cross-sells are defined in many different ways. Assuming that we are talking about an online shop, then cross-sells are offered on product pages. Cross-sells then are product-based recommendations and fit to the currently selected product. In comparison to real personalized recommendations, cross-sells have another context and only really work on product pages, because they need the currently selected product to function properly.

Way 1: Display Products From the Same Category

In many shops you get recommendations for products from the same category. This can make sense for shops with low-priced products like e.g. fashion stores. If you think of high-priced products like e.g. in bike online shops, then products from the same category don’t make much sense. Cross-sells are per definition additional products your customers should buy on top of the currently selected product. If you really want to display products from the same category, then please think of the pricing of the currently selected product and if it really makes sense to offer similar products within the same pricing range. If you still decide to display products from the same category for high-priced products, then you just offer one more way to improve the customer browsing journey through your shop, which can also make sense in specific cases.
To sum it up: cross-sells containing products from the same category make sense for low-priced products or product variations (e.g. sizes, colors). For high-priced products you have to think about different logics.

Way 2: Display Accessories for the Current Product

Proposing accessories as cross-sells is a great possibility to display matching products which don’t conflict with the currently selected products and also don’t interrupt the current user journey. To do this, you explicitly have to exclude the categories of the currently selected products to avoid similar products.
Try the following to find out how to configure your accessories rule:

  • Answer this question: which products do you think your customers would buy on top of the currently selected product?
  • Analyze your quotes, have a look at what your customers are already doing and narrow this down to a more specific rule.
  • Don’t only create one general rule for all cases. Cluster your products in categories or price ranges and then create separate rules for these clusters.

Way 3: Display Lower Priced Products

This is not only a great possibility for your product pages, but also for an online shop’s cart page. On product pages you can offer low-priced products for a high-priced selected product. Or just display low-priced products in your cart without any context. An example can be a bike bell for a mountain bike. So you can easily increase the average order value and push sales for cash and carry products. This can be compared with the checkout in a supermarket: these tiny little chocolates and we always think: “Ok, just one for the way home”. Try to reach this experience in your online shop.

Does Recolize Support Automatic Cross-Sells?

In the Recolize Tool you have lot’s of data pools available. One is “Cross-Sells” which is exactly what you need for offering automated cross-sells. In combination with filtering the attributes from your product feed you have a very powerful marketing tool to improve your conversion rate.

The Logic Behind Recolize Cross-Sells

Recolize cross-sell recommendations are not static at all, but depend on the automatically generated product recommendations based on your visitor’s behavior. For all 3 ways described above, this data pool should be the base of every cross-sell rule.

Michael3 Ways to Integrate Cross-Sells on Product Pages
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2 Exciting Years – Time to Celebrate

Currently, we are celebrating our second birthday. For this, we had a short review what we have achieved and experienced.
Read here about two years of Recolize:

2015

Recolize is born and the first customers are using our Recolize Recommendation Engine.

In Summer 2015 we launched our first version of our Recolize Magento Extension. Now it has already 417 popularity score. And currently, we are working on a version that works for Magento 2.0. Find more information or download or Magento Extension here.

Recolize launched personalized recommendations for your blog – the Recolize WordPress Plugin.

2016

We’ve worked hard in 2015 to provide many new features:

  • New widget types: top sellers and last viewed
  • Totally flexible CSS customizing of recommendation widgets without any IT
  • Exclusion of doubled recommendations
  • Context filters for customer attributes like age, gender, customer group
  • Cross-domain usage of recommendations on domains and subdomains for e.g. shop and blog

HALLHUBER, an international Magento Enterprise shop for ready-to-wear articles, uses personalized product recommendations by Recolize. Please find more information in our case study.

We won the award “Best of IT Innovationspreis” the second time.

And we delivered our brand-new Recolize Dashboard which analyzes clicks, conversions, and revenue of your recommendations in real-time. For each of these key performance indicators, you can now see the historical characteristics as well as the percentage share in comparison to all URLs. Additionally, we have improved our top and flop URL lists that give you a quick overview of the best or worst performing recommendation URLs on your website. And the best of it: every dashboard widget can be filtered through a flexible time range filter that has presets e.g. for today, last week, last month as well as the domain filter to see the overall performance of all your configured domains or just single ones.

We´ve launched our Recolize Shopify App so that you can make your Shopify store unique with our plug’n’play recommendations, bestsellers and last viewed items.

2017

We strengthen our team with new sales professionals.

Our Recolize WordPress Plugin now also perfectly supports your WooComerce online shop.

And now we are growing continuously. Today more than 400 customers are using Recolize already and the numbers are growing every day.

Thank you very much!

Anja2 Exciting Years – Time to Celebrate
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Recolize Emerges on the Australian Market through a Partnership with Magenable

With our new partner Magenable we want to capture the Australian market and provide our novel Recolize Recommendation Engine to all Australian online shops and websites.

The partnership enables us to easily integrate our Recommendation Engine for customers at the other end of the world. Magenable helps us to provide one of our main goals in Down Under: an easy, perfect and fast integration within minutes.

Magenable is the Australian Partner Supporting us with our Plans

Magenable is the Australian Magento Ecommerce Consulting company based in Melbourne. With their razor-sharp focus on Magento they can really focus on the specific need of online store customers in Australia.

Magenable Is Special

  • Blended delivery model
  • Lean management structure
  • Boutique consultancy approach
  • Razor-sharp focus on Magento

With all their know-how Magenable cuts development costs up to 40% in comparison with other development agencies. A partnership between Recolize and Magenable is the logical consequence and we hope to satisfy lots of common Australian customers in future.

Find more information regarding Magenable on their official website.

Contact Us

You are an Australian Magento merchant and eager to integrate the Recolize Recommendation Engine into your shop or you need further Magento services? Please contact us.

MichaelRecolize Emerges on the Australian Market through a Partnership with Magenable
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Recolize wishes Merry Christmas and a Happy New Year

How do you spend your Christmas time?

We will spend the holiday season with our families and relax for a few days to recharge our batteries. We’ve planned a lot for next year and are looking forward to all the new challenges.

But this year also happened a lot and so we look back to an exciting year 2015.

We started with new drive in January, lots of discussions and innovative ideas. Our goal was to systematically enhance our BESUGRE Recommendation Engine for Magento shops to fit the challenges of the market. So we developed a Recommendation Engine which can be configured based on URLs and integrated into e-commerce shops and editorial sites with a few clicks. To enable a continuous development we now offer a Software-as-a-Service solution.

Next to all technical enhancements we also created a new brand. We love to think back to our naming workshop in February. After some creative sessions and lots of research we found a perfect name with Recolize, a coinage of Recommendation and Personalization. With the support of Alexandra Bosen we also created a new logo. And we are so proud of our mascot – our Recobot!

Midyear we finally did it: after several meetings with lawyers and tax accountants, countless strategical plannings and discussions we founded our Recolize GmbH on the 21st of May 2015 at the notary.

And then it was accomplished. After intense testings and test runs we successfully launched the Recolize Recommendation Engine on the 26th of June 2015. Followed by a Magento extension in August and a WordPress plugin in September.

Now the work finally only started. With Rabe Bike we gained our first larger customer already in July. Our CEOs presented our product at the Swiss Meet Magento and we sponsored the World Usability Day in Munich. Additionally we closed several cooperations e.g. with Searchanise, who integrated Recolize successfully into their search engine.

We are really glad about all customers and partners who decided to use our product in 2015 and wish all of you Merry Chrismas and a Happy New Year.

Your Recolize Team
Anja, Christoph and Michael

AnjaRecolize wishes Merry Christmas and a Happy New Year
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Show more with the Recolize Carousel

The recommendations generated by our Recolize Recommendation Engine are delivered in the form of a carousel by default:
Recolize Karussell

A carousel is a component that contains a list of elements (preferably images) that can either be horizontally or vertically displayed. The navigation works in both directions (left-right or top-down) and may additionally be created with or without an animation, e.g. a blending effect.

(Source (German))

The carousel is nowadays used on a variety of websites as preferred display format (e.g. the Facebook Carousel)

Which benefits does the Recolize article carousel offer?

  • Content-independent
    The carousel can be filled with arbitrary content like text, images or videos.

  • Arbitrary number of articles
    Because of its efficient space usage the carousel is perfectly suited for little and large amounts of articles and in any case uses only as much space as available.

  • Responsive
    The carousel adapts to any output device. The number of simultaneously shown articles can be configured individually for every screen resolution.

  • Position freely
    It doesn’t matter if you want to place the carousel in the main content stage or in a page sidebar, in the header or in the footer – it always integrates perfectly independent of the position into the available space.

  • Smart navigation
    Besides the standard navigation arrows one can also use the swipe functionality which is well-known from the daily smartphone usage. It offers a very easy, intuitive and haptically appealing style of switching the recommended articles.

What do you have to consider when using the article carousel?

Of course when using the carousel you have to take care to present the information to the user in a clear and straightforward way. It is therefore recommended to keep the number of shown articles within the carousel below 20.
Additionally you should avoid extensive sliding effects and automatic page switching so that the visitor is not distracted or confused.

The Recolize carousel focuses on minimal effects and limits the number of recommended articles to 10.

Within one of the next blog posts we will show you which further flexible ways of presenting your recommendations are possible with the Recolize Recommendation Engine.

ChrisShow more with the Recolize Carousel
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10 ways to optimize your conversion rate with personalized recommendations – part 3

In the first and second part of this series we showed how you keep your customers browsing on your website and inspire them to purchase more.

Personalization is not alike personalization. With the following tips you make your website more unique and improve the customer journey with personalized recommendations even on otherwise static pages.

5. Personalize everywhere or “Don’t just use all the well known places”

Personalized recommendations, especially in shops, normally appear on product detail pages, at the end of category product lists and in the cart. But why don’t also think about other places to integrate your recommendations? Think of blog posts containing recommendations with your shop products to bring the readers back to your shop. Or also static landing pages in e.g. a newsletter archive or on an AdWords campaign landing page. And how about integrating recommendations into your service pages or FAQs?

6. Bring back customers to convert from static pages

How great would it be to bring back customers from boring static pages to your conversion pages with personalized recommendations? This is possible!
Integrate the recommendations e.g. in your help area. Help texts are often highly SEO relevant because of their uniqueness and therefore also visited frequently. Real personalized recommendations on these pages, which change very rarely, always fit the taste of the visitor and are heavily relevant for him. And with the integration of e.g. a recommendation carousel in the left or right column of these static pages you guide back the customers nearly automatically.

Michael10 ways to optimize your conversion rate with personalized recommendations – part 3
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Improve the conversion of your search results with Searchanise and Recolize

An outstanding search is by no means self-evident in the e-commerce space. How often does it happen that you cannot find the right products via the shop search because of mistyping the search term or static pages like the FAQs are not searched automatically.
This is exactly the point where Searchanise comes into play and replaces the default Magento and Shopify search algorithms with a completely novel product search.
Searchanise offers mistype correction, a product preview, promotion tools and extensive analytics possibilities. Moreover it is completely free of charge up to 25 products.

The Searchanise Instant Search Widget gets even better with the integration of personalized product recommendations, e.g. based on the entered search term.
The following tutorial shows how easy the Recolize Recommendation Engine can be integrated into the Instant Search Widget of Searchanise, based on the e-commerce software Magento:

1. Installation of the Searchanise Magento extension

The Searchanise Magento extension can easily be installed on Magento Connect or via the Magento extension key http://connect20.magentocommerce.com/community/Simtech_Searchanise.

2. Integration of the recommendations

Afterwards open the Searchanise tool in the Magento backend under Catalog » Searchanise. There the following code has to be added under the menu point Catalog » Searchanise » Instant search widget » Custom HTML:

<div class="recolizeSearchaniseInstantSearchWidget"></div>
<script type="text/javascript">
if (typeof Recolize != "undefined") {
Recolize.Recommendation.Api.request();
}
</script>

Searchanise Recolize Code

Afterwards click on the “Apply Changes” button.

3. Et voilà!

Now the Recolize recommendations are already integrated into the Instant Search Widget:
Searchanise Instant Search Widget with Recolize

We will show you all the benefits you have as a merchant with the integration of both services in the next blog post.

ChrisImprove the conversion of your search results with Searchanise and Recolize
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