In our post “Adaption of Personalization Rules – Pros and Cons” we‘ve mentioned the general pros and cons of adapting personalization rules. Our general recommendation is to let your personalization solution like Recolize do its job and use the personalized algorithms to suggest your products. But we totally understand, that there are occasions when an adaption is absolutely reasonable and needed. Here are 7 reasons to adapt your personalization rules.
Michael7 Reasons to Adapt Your Personalization Rules
Offering personalized recommendations in emails can be a great way to guide your customers back to your website. Many online shops are using this method to attract their customers after a purchase. And also at other contact points.
Find out 5 advantages of offering personalized recommendations in transactional emails.
Michael5 Advantages of Recommendations in Transactional Emails
Personalization techniques are trending these days and experts predict, that businesses will increase their profit by up to 15 % in a few years with the help of smart personalization. So let us take a short, highly subjective look into the near future of how personalization will look like in 2025.
In lots of articles on the web about recommendation engines the terms Personalization and Recommendations are used equivalent whereas they are definitely not.
This blog post will shed some light on the difference between recommendations and personalization and how to distinguish both.
ChrisThe Difference Between Recommendations and Personalization
Many e-commerce, blog and CMS systems offer so-called recommendations. These recommendations for systems like Magento, Shopware, WooCommerce, WordPress, PrestaShop or Spryker are manual recommendations.
You can e.g. use category based recommendations or simple upselling logics for your cart.
But are manual recommendations enough and can they really be compared to real automated and personalized recommendations? Not at all!
MichaelThe Power of Real Individual Recommendations
Are you also bored by standard Amazon-like personalization titles like „You may also like“? Yes, of course, that’s a standard recommendation title everyone expects in online shops, but maybe a non-standard title is more surprising and will attract more customers?
In the following you’ll get a receipt to find out the perfect recommendation title for exactly your use case.
Michael3 Steps On the Way to the Perfect Title for Recommendations