Online Shops in the area of fashion are known to be fancy and at the cutting-edge of technology.
Nowadays prominent brands like Zalando or About You strengthen the customer relationship by using personalized product recommendations. The best examples are the recently launched product feeds “Your Zalando” and “Your Feed“: On a separate page the customer is presented a completely tailored choice of products that change with every click, purchase or rating by him or other customers with similar profiles. Exactly the opposite of the static product lists which are used in most of the existing online shops.
Furthermore also the popular eBay Marketplace personalizes your shopping experience with its “eBay Feed” feature.
For your Magento store there are multiple possibilities to offer an individual personalized product feed for your customers.
Customer group specific newsletters and landing pages
Customer groups are a great way to create segments of customers in Magento. In combination with e.g. newsletter tools like Mailchimp or CleverReach you are able to regularly send out target group specific newsletters which link to special offer landing pages – just like Amazon does during Christmas time with its daily product recommendations for Prime customers. So you are able to reach your customers more directly – with the downside of a huge effort.
Automation through a Recommendation Engine
Another sensible and automated solution offers the Recolize Recommendation Engine for Magento:
Individual recommendations are generated via the customer behaviour in your shop and can be displayed in simple product lists or in a dynamic carousel widget. You are even able to add a new main navigation point like “My Recommendations” where customers can browse their individual section of your shop. Please have a look at the Recolize Magento demo pages for a quick sample.
This way your customers do not suffer boredom and will always be inspired by new presentations – and you as a merchant profit e.g. by larger average order values.