In the first and second part of this series we showed how you keep your customers browsing on your website and inspire them to purchase more.
Personalization is not alike personalization. With the following tips you make your website more unique and improve the customer journey with personalized recommendations even on otherwise static pages.
5. Personalize everywhere or “Don’t just use all the well known places”
Personalized recommendations, especially in shops, normally appear on product detail pages, at the end of category product lists and in the cart. But why don’t also think about other places to integrate your recommendations? Think of blog posts containing recommendations with your shop products to bring the readers back to your shop. Or also static landing pages in e.g. a newsletter archive or on an AdWords campaign landing page. And how about integrating recommendations into your service pages or FAQs?
6. Bring back customers to convert from static pages
How great would it be to bring back customers from boring static pages to your conversion pages with personalized recommendations? This is possible!
Integrate the recommendations e.g. in your help area. Help texts are often highly SEO relevant because of their uniqueness and therefore also visited frequently. Real personalized recommendations on these pages, which change very rarely, always fit the taste of the visitor and are heavily relevant for him. And with the integration of e.g. a recommendation carousel in the left or right column of these static pages you guide back the customers nearly automatically.