In our post “Adaption of Personalization Rules – Pros and Cons” we‘ve mentioned the general pros and cons of adapting personalization rules. Our general recommendation is to let your personalization solution like Recolize do its job and use the personalized algorithms to suggest your products. But we totally understand, that there are occasions when an adaption is absolutely reasonable and needed. Here are 7 reasons to adapt your personalization rules.
Michael7 Reasons to Adapt Your Personalization Rules
Offering personalized recommendations in emails can be a great way to guide your customers back to your website. Many online shops are using this method to attract their customers after a purchase. And also at other contact points.
Find out 5 advantages of offering personalized recommendations in transactional emails.
Michael5 Advantages of Recommendations in Transactional Emails
Constantly we are asked if the use of a personalization solution or Recommendation Engine makes sense at all. Background of this question mostly is half knowledge from different articles or personal contacts. Personalization was known as complex and reserved for big companies. But can you also use personalization successfully?
Michael5 Ways How To Use Personalization Successfully
Many websites and online shops are using the Christmas time to generate huge revenues. During this time, it is very important to offer as individual offers as possible. Nowadays buyers expect to get special Christmas offers, simply because most online shops provide specials.
Here are 6 simple but very efficient examples of specific personalized Christmas sales activities, which could also make sense for your website or online shop.
Most software as a service (SaaS) solutions for businesses offer fixed monthly packages. Based on seats, logins or reduced feature sets, you have to decide upfront which package you choose for a long time. No matter which size your business has: this is nearly impossible in all cases. You’ll always have some trade-offs with subscription based SaaS models.
On the contrary are performance-based pricing models. In the following you find 9 advantages of non-subscription but performance-based software as a service pricing models.
Personalization is not alike personalization. With the following tips you make your website more unique and improve the customer journey with personalized recommendations even on otherwise static pages.
Michael10 ways to optimize your conversion rate with personalized recommendations – part 3
In the first part of the series we showed how you keep your customers browsing on your website and how to present the best offers. In this part your customers gain inspiration through completely individualized product lists and we integrate the supermarket checkout shelves into your online-shop.
Chris10 ways to optimize your conversion rate with personalized recommendations – part 2