7 Reasons to Adapt Your Personalization Rules

In our post “Adaption of Personalization Rules – Pros and Cons” we‘ve mentioned the general pros and cons of adapting personalization rules. Our general recommendation is to let your personalization solution like Recolize do its job and use the personalized algorithms to suggest your products. But we totally understand, that there are occasions when an adaption is absolutely reasonable and needed. Here are 7 reasons to adapt your personalization rules.

Michael7 Reasons to Adapt Your Personalization Rules
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5 Types of Transactional Emails With Recommendations

In our last blog post we‘ve described 5 advantages of recommendations in transactional emails. In this one we give you 5 concrete examples of types of transactional emails where recommendations make sense.

Michael5 Types of Transactional Emails With Recommendations
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5 Advantages of Recommendations in Transactional Emails

Offering personalized recommendations in emails can be a great way to guide your customers back to your website. Many online shops are using this method to attract their customers after a purchase. And also at other contact points.

Find out 5 advantages of offering personalized recommendations in transactional emails.

Michael5 Advantages of Recommendations in Transactional Emails
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5 Ways How To Use Personalization Successfully

Constantly we are asked if the use of a personalization solution or Recommendation Engine makes sense at all. Background of this question mostly is half knowledge from different articles or personal contacts. Personalization was known as complex and reserved for big companies. But can you also use personalization successfully?

Michael5 Ways How To Use Personalization Successfully
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6 Christmas Online Personalization Examples

Many websites and online shops are using the Christmas time to generate huge revenues. During this time, it is very important to offer as individual offers as possible. Nowadays buyers expect to get special Christmas offers, simply because most online shops provide specials.

Here are 6 simple but very efficient examples of specific personalized Christmas sales activities, which could also make sense for your website or online shop.

Michael6 Christmas Online Personalization Examples
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9 Advantages of Performance-Based Pricing

Most software as a service (SaaS) solutions for businesses offer fixed monthly packages. Based on seats, logins or reduced feature sets, you have to decide upfront which package you choose for a long time. No matter which size your business has: this is nearly impossible in all cases. You’ll always have some trade-offs with subscription based SaaS models.

On the contrary are performance-based pricing models. In the following you find 9 advantages of non-subscription but performance-based software as a service pricing models.

Michael9 Advantages of Performance-Based Pricing
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7 Recommendation Positions You‘ve Never Thought Of Before

Did you ever have the time to really think about personalization on your website? We all have much too less time. But personalization is so extremely important, you should really do so!

With this article we help you to find 7 recommendation positions for personalized content you didn’t even recognize before.

Michael7 Recommendation Positions You‘ve Never Thought Of Before
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10 ways to optimize your conversion rate with personalized recommendations – part 3

In the first and second part of this series we showed how you keep your customers browsing on your website and inspire them to purchase more.

Personalization is not alike personalization. With the following tips you make your website more unique and improve the customer journey with personalized recommendations even on otherwise static pages.

Michael10 ways to optimize your conversion rate with personalized recommendations – part 3
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10 ways to optimize your conversion rate with personalized recommendations – part 2

In the first part of the series we showed how you keep your customers browsing on your website and how to present the best offers. In this part your customers gain inspiration through completely individualized product lists and we integrate the supermarket checkout shelves into your online-shop.

Chris10 ways to optimize your conversion rate with personalized recommendations – part 2
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