How to Optimize Recolize Recommendations?

One of the central questions of our new customers is, how to optimize Recolize Recommendations in their daily business, to get a better performance? As Recolize offers a totally different approach compared to competitors to integrate recommendation widgets into a page, the analysis of the recommendations also differs from fixed positioned widgets.

MichaelHow to Optimize Recolize Recommendations?
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7 Reasons to Adapt Your Personalization Rules

In our post “Adaption of Personalization Rules – Pros and Cons” we‘ve mentioned the general pros and cons of adapting personalization rules. Our general recommendation is to let your personalization solution like Recolize do its job and use the personalized algorithms to suggest your products. But we totally understand, that there are occasions when an adaption is absolutely reasonable and needed. Here are 7 reasons to adapt your personalization rules.

Michael7 Reasons to Adapt Your Personalization Rules
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5 Types of Transactional Emails With Recommendations

In our last blog post we‘ve described 5 advantages of recommendations in transactional emails. In this one we give you 5 concrete examples of types of transactional emails where recommendations make sense.

Michael5 Types of Transactional Emails With Recommendations
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5 Advantages of Recommendations in Transactional Emails

Offering personalized recommendations in emails can be a great way to guide your customers back to your website. Many online shops are using this method to attract their customers after a purchase. And also at other contact points.

Find out 5 advantages of offering personalized recommendations in transactional emails.

Michael5 Advantages of Recommendations in Transactional Emails
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5 Ways How To Use Personalization Successfully

Constantly we are asked if the use of a personalization solution or Recommendation Engine makes sense at all. Background of this question mostly is half knowledge from different articles or personal contacts. Personalization was known as complex and reserved for big companies. But can you also use personalization successfully?

Michael5 Ways How To Use Personalization Successfully
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Adaption of Personalization Rules – Pros and Cons

Over and over again we get asked if an adaption of personalization rules is possible and does make sense. Especially the point of this meaningfulness is not answerable across-the-board and strongly depends on the context.

In this article you can find some reasons pro and con the adaption of personalization rules.

MichaelAdaption of Personalization Rules – Pros and Cons
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5 Golden Rules for the Perfect Recommendations Design

Many of our customers ask us to adapt the design of their recommendation widgets. Normally they are using carousels to display their recommended items. We do this for free, but often have to explain what the rules of a perfect recommendations design supporting the conversion rate of the recommendations are.

Here are the 5 golden rules for the perfect recommendations design.

Michael5 Golden Rules for the Perfect Recommendations Design
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How Personalization Will Look Like in 2025?

Personalization techniques are trending these days and experts predict, that businesses will increase their profit by up to 15 % in a few years with the help of smart personalization. So let us take a short, highly subjective look into the near future of how personalization will look like in 2025.

ChrisHow Personalization Will Look Like in 2025?
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How To Save $$$ on Advertising With Automated Personalization – PrestaShop Guest Article

We’ve published a guest article in the blog of our partner PrestaShop.

The topic is “How To Save $$$ on Advertising With Automated Personalization?” and you can find the article here.

MichaelHow To Save $$$ on Advertising With Automated Personalization – PrestaShop Guest Article
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The Difference Between Recommendations and Personalization

In lots of articles on the web about recommendation engines the terms Personalization and Recommendations are used equivalent whereas they are definitely not.
This blog post will shed some light on the difference between recommendations and personalization and how to distinguish both.

ChrisThe Difference Between Recommendations and Personalization
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