Over and over again we get asked if an adaption of personalization rules is possible and does make sense. Especially the point of this meaningfulness is not answerable across-the-board and strongly depends on the context.
In this article you can find some reasons pro and con the adaption of personalization rules.
MichaelAdaption of Personalized Rules – Pros and Cons
Now, as the wet season has startet, also Christmas Time has begun. And during Christmas Time, which is normally the top-selling time of the year, people spend lots of time at home. Online shops give us the possibility to do our pre-Christmas sales from home and the wet season even encourages us to stay at home and don’t go out.
Here are the 5 most important reasons for online shop owners, why the wet season is the ideal time for additional sales and why it generates a conversion boost.
Michael5 Reasons Why The Wet Season Generates a Conversion Boost
Are you also bored by standard Amazon-like personalization titles like „You may also like“? Yes, of course, that’s a standard recommendation title everyone expects in online shops, but maybe a non-standard title is more surprising and will attract more customers?
In the following you’ll get a receipt to find out the perfect recommendation title for exactly your use case.
Michael3 Steps On the Way to the Perfect Title for Recommendations
Many online shops are offering cross-sells. What you normally don’t recognize as a shop visitor: some of the cross-sells are manually created by the shop owner, others are automated. So what are the reasons for a shop owner to use manual or automated cross-sells?
Michael15 % Conversion Uplift: Automated vs. Manual Cross-Sells
Many online shops are also offering a blog to generate SEO traffic and inform their customers of interesting updates. Blogs are a great way to make an online shop feel more human and up-to-date when updated regularly. But as shop owner the main goal of a blog is of course to bring traffic back to the online shop and also convert blog visitors to online shop customers.
Therefore here are the 5 reasons why you should offer automated product recommendations in an online shop blog.
Michael5 Reasons for Offering Automated Product Recommendations in an Online Shop Blog
The power of 404 pages is often underestimated. “Not found” pages are of course not the #1 conversion generation pages, but you should really invest some thoughts in creating reasonable 404 pages instead of displaying a standard “Ooops, we’re sorry.”. Help your lost visitors on your 404 page. Here are the 6 reasons why you should do that and offer automated recommendations on these pages.
Michael6 Reasons for Automated Recommendations on 404 Pages
PrestaShop is one of the world’s most popular E-Commerce platforms with a growing international community. Currently, it is used by more than 270,000 eCommerce retailers. With just one click, all of them can now offer our personalized product recommendations to their customers. The installation of the Recolize module takes place directly in the PrestaShop Back Office.