After Black Friday and the Black Week nearly everybody has recognized that coupons have been the center of all the marketing and sales activities in online shops. They focus their sales activities normally in their cart and the customers see their discounts there after applying a coupon code.
Does it really make sense to offer new coupons weekly in e.g. newsletters? Read more in this article regarding coupons, coupons, coupons.
Many of our customers ask us to adapt the design of their recommendation widgets. Normally they are using carousels to display their recommended items. We do this for free, but often have to explain what the rules of a perfect recommendations design supporting the conversion rate of the recommendations are.
Here are the 5 golden rules for the perfect recommendations design.
Michael5 Golden Rules for the Perfect Recommendations Design
Black Friday is a quite new sales and marketing institution for Europeans, which has gained huge success in Europe during the last couple of years. Especially in the e-commerce area it gained resounding success.
Originally imported from the USA, Black Friday is the Friday after Thanksgiving, which is always the fourth Thursday in November.
Personalization techniques are trending these days and experts predict, that businesses will increase their profit by up to 15 % in a few years with the help of smart personalization. So let us take a short, highly subjective look into the near future of how personalization will look like in 2025.
Most software as a service (SaaS) solutions for businesses offer fixed monthly packages. Based on seats, logins or reduced feature sets, you have to decide upfront which package you choose for a long time. No matter which size your business has: this is nearly impossible in all cases. You’ll always have some trade-offs with subscription based SaaS models.
On the contrary are performance-based pricing models. In the following you find 9 advantages of non-subscription but performance-based software as a service pricing models.
In lots of articles on the web about recommendation engines the terms Personalization and Recommendations are used equivalent whereas they are definitely not.
This blog post will shed some light on the difference between recommendations and personalization and how to distinguish both.
ChrisThe Difference Between Recommendations and Personalization
Many e-commerce, blog and CMS systems offer so-called recommendations. These recommendations for systems like Magento, Shopware, WooCommerce, WordPress, PrestaShop or Spryker are manual recommendations.
You can e.g. use category based recommendations or simple upselling logics for your cart.
But are manual recommendations enough and can they really be compared to real automated and personalized recommendations? Not at all!
MichaelThe Power of Real Individual Recommendations