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7 Recommendation Positions You‘ve Never Thought Of Before

Did you ever have the time to really think about personalization on your website? We all have much too less time. But personalization is so extremely important, you should really do so!

With this article we help you to find 7 recommendation positions for personalized content you didn’t even recognize before.

Michael7 Recommendation Positions You‘ve Never Thought Of Before
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How To Integrate Recolize With Google Tag Manager?

One of the key features of Recolize is flexibility:

  • System independent: no matter if Magento 1, Magento 2, Drupal, TYPO3, WordPress, PrestaShop, Shopify or custom website. Visit also our integrations page for more information.
  • Content independent: no matter if products, blog articles, CMS pages or news.
  • Display everywhere: display as many widgets as you want to on every page you can think of. Easily configurable in the Recolize Tool.

For some systems we have standard plugins. But Recolize is also extremely easy integrable with Google Tag Manager.

  Of course you can use this integration guide also for a direct integration into your website or into other tag managers.

MichaelHow To Integrate Recolize With Google Tag Manager?
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How to Build an Alexa Skill for your Online Shop with Recolize in 15 Minutes?

Building an Alexa Skill is very easy if you combine it with Recolize personalized product recommendations. In the following I will describe the required steps and during the course of this blog post we will develop a sample skill that you can use as a starting point for your individual skill. The sample skill is available on our Github account.

We will create a so-called Custom Alexa Skill that will be able to simply answer the question “Alexa, open Recolize and ask what can you recommend to me today?” or “Alexa, open Recolize and ask what is the recommendation for today?“.
Therefore we need the Skill definition and additionally a AWS Lambda function that will trigger our Recolize recommendation API. The beauty of AWS Lambda is that you do not need to provision any servers but the so-called serverless framework will only be active if someone asks Alexa to trigger your skill. For more information on AWS Lambda functions see the official documentation.

We use the official Ask CLI commands to easily deploy both the skill itself as well as the Lambda function that will call the Recolize API.

ChrisHow to Build an Alexa Skill for your Online Shop with Recolize in 15 Minutes?
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3 Steps On the Way to the Perfect Title for Recommendations

Are you also bored by standard Amazon-like personalization titles like „You may also like“? Yes, of course, that’s a standard recommendation title everyone expects in online shops, but maybe a non-standard title is more surprising and will attract more customers?

In the following you’ll get a receipt to find out the perfect recommendation title for exactly your use case.

Michael3 Steps On the Way to the Perfect Title for Recommendations
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5 Reasons for Offering Automated Product Recommendations in an Online Shop Blog

Many online shops are also offering a blog to generate SEO traffic and inform their customers of interesting updates. Blogs are a great way to make an online shop feel more human and up-to-date when updated regularly. But as shop owner the main goal of a blog is of course to bring traffic back to the online shop and also convert blog visitors to online shop customers.

Therefore here are the 5 reasons why you should offer automated product recommendations in an online shop blog.

Michael5 Reasons for Offering Automated Product Recommendations in an Online Shop Blog
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6 Reasons for Automated Recommendations on 404 Pages

The power of 404 pages is often underestimated. “Not found” pages are of course not the #1 conversion generation pages, but you should really invest some thoughts in creating reasonable 404 pages instead of displaying a standard “Ooops, we’re sorry.”. Help your lost visitors on your 404 page. Here are the 6 reasons why you should do that and offer automated recommendations on these pages.

Michael6 Reasons for Automated Recommendations on 404 Pages
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HALLHUBER wins 2. Place at the Shop Usability Award

Our customer HALLHUBER relaunched its online shop in February and moved from Magento 1 to Magento 2. With this switch a beautiful new design and usability concept was implemented.

Directly after the relaunch HALLHUBER participated in the german Shop Usability Award and won the 2nd place. We are very proud to be part of this award-winning new shop and we’ve implemented a completely individual design for the online shop based on their amazing new concept. In the screenshots above and blow you can see the Recolize integration on the home and on a product page.

MichaelHALLHUBER wins 2. Place at the Shop Usability Award
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