In lots of articles on the web about recommendation engines the terms Personalization and Recommendations are used equivalent whereas they are definitely not.
This blog post will shed some light on the difference between recommendations and personalization and how to distinguish both.
ChrisThe Difference Between Recommendations and Personalization
Many e-commerce, blog and CMS systems offer so-called recommendations. These recommendations for systems like Magento, Shopware, WooCommerce, WordPress, PrestaShop or Spryker are manual recommendations.
You can e.g. use category based recommendations or simple upselling logics for your cart.
But are manual recommendations enough and can they really be compared to real automated and personalized recommendations? Not at all!
MichaelThe Power of Real Individual Recommendations
When you think of personalization you also think of a perfect customer journey, beautiful looking recommendation widgets and the best matching articles? Of course you do. But when it comes to results and to the marketing and sales department, they just care of the numbers.
Here are 8 important personalization key performance indicators you have to track daily.
Michael8 Important Personalization Key Performance Indicators (KPI)
Building an Alexa Skill is very easy if you combine it with Recolize personalized product recommendations. In the following I will describe the required steps and during the course of this blog post we will develop a sample skill that you can use as a starting point for your individual skill. The sample skill is available on our Github account.
We will create a so-called Custom Alexa Skill that will be able to simply answer the question “Alexa, open Recolize and ask what can you recommend to me today?” or “Alexa, open Recolize and ask what is the recommendation for today?“.
Therefore we need the Skill definition and additionally a AWS Lambda function that will trigger our Recolize recommendation API. The beauty of AWS Lambda is that you do not need to provision any servers but the so-called serverless framework will only be active if someone asks Alexa to trigger your skill. For more information on AWS Lambda functions see the official documentation.
We use the official Ask CLI commands to easily deploy both the skill itself as well as the Lambda function that will call the Recolize API.
ChrisHow to Build an Alexa Skill for your Online Shop with Recolize in 15 Minutes?
Are you also bored by standard Amazon-like personalization titles like „You may also like“? Yes, of course, that’s a standard recommendation title everyone expects in online shops, but maybe a non-standard title is more surprising and will attract more customers?
In the following you’ll get a receipt to find out the perfect recommendation title for exactly your use case.
Michael3 Steps On the Way to the Perfect Title for Recommendations
Sie haben mehr als 2.000.000 Page Impressions pro Monat? Dann benötigen Sie unser maßgeschneidertes Custom-Paket. Kontaktieren Sie uns hier.
Verbessern Sie Ihre Kundenbeziehungen und Konvertierungsraten, indem Sie personalisierte Empfehlungen auf Ihrer Website anbieten. Mit Recolize profitieren Sie von unserer innovativen Empfehlungstechnologie und einem einfachen, auf Ihre Bedürfnisse ausgerichteten, Tool. Wir stehen für eine faire Kundenbeziehung, von der vor allem kleine und mittelständische Unternehmen profitieren.
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You have more than 2,000,000 page impressions per month? Then you need our Custom Plan. Contact us here.
Improve your customer relations and conversion rates by offering personalized recommendations on your website. With Recolize you profit by our innovative recommendation technology with an easy-to-use tool adapted to your requirements. We are committed to a fair customer relationship where especially small and medium-sized businesses can benefit from.
All offers on this page are exclusively intended for business customers only.
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