Improve the conversion of your search results with Searchanise and Recolize

An outstanding search is by no means self-evident in the e-commerce space. How often does it happen that you cannot find the right products via the shop search because of mistyping the search term or static pages like the FAQs are not searched automatically.
This is exactly the point where Searchanise comes into play and replaces the default Magento and Shopify search algorithms with a completely novel product search.
Searchanise offers mistype correction, a product preview, promotion tools and extensive analytics possibilities. Moreover it is completely free of charge up to 25 products.

ChrisImprove the conversion of your search results with Searchanise and Recolize
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10 ways to optimize your conversion rate with personalized recommendations – part 2

In the first part of the series we showed how you keep your customers browsing on your website and how to present the best offers. In this part your customers gain inspiration through completely individualized product lists and we integrate the supermarket checkout shelves into your online-shop.

Chris10 ways to optimize your conversion rate with personalized recommendations – part 2
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Why are online shops still so static like websites in the 90s?

Let’s be honest: there really should be more innovation here. Besides some popular positive examples like ABOUT YOU (http://www.aboutyou.de) or Amazon the vast majority of online shops look more or less identical like yesterday, last week, last month: boring product lists wherever you look, static CMS pages where the only dynamic thing is the annoying newsletter box that pops up.
From my consulting experience in the last years I’ve learned, that in most cases shop design relaunches are only done every few years. Due to costs or low priority the online shop is not seen as a continuous optimization process but rather a one-time investment.

ChrisWhy are online shops still so static like websites in the 90s?
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Reduce large product lists in mobile shops by presenting only relevant products to your customers

As everybody knows Mobile Commerce is a trending topic these days (e.g. here). Designing an online shop for mobile devices is all about reducing elements and the rethinking of existing page structures to make them more adaptive to devices with constraints like bandwidth, screen size, storage amount, button sizes etc.

ChrisReduce large product lists in mobile shops by presenting only relevant products to your customers
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Why every shop owner has to offer personalized product recommendations

1. Product recommendations – never heard of that
Mostly all of us have seen the well-known Amazon “Customers who bought X also bought Y” slots that recommend products to you when you have once visited their website.  That’s it – after all you already heard of product recommendations and also probably used it.

ChrisWhy every shop owner has to offer personalized product recommendations
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