Chris

Why are online shops still so static like websites in the 90s?

Let’s be honest: there really should be more innovation here. Besides some popular positive examples like ABOUT YOU (http://www.aboutyou.de) or Amazon the vast majority of online shops look more or less identical like yesterday, last week, last month: boring product lists wherever you look, static CMS pages where the only dynamic thing is the annoying newsletter box that pops up.
From my consulting experience in the last years I’ve learned, that in most cases shop design relaunches are only done every few years. Due to costs or low priority the online shop is not seen as a continuous optimization process but rather a one-time investment.

ChrisWhy are online shops still so static like websites in the 90s?
> Read more

Reduce large product lists in mobile shops by presenting only relevant products to your customers

As everybody knows Mobile Commerce is a trending topic these days (e.g. here). Designing an online shop for mobile devices is all about reducing elements and the rethinking of existing page structures to make them more adaptive to devices with constraints like bandwidth, screen size, storage amount, button sizes etc.

ChrisReduce large product lists in mobile shops by presenting only relevant products to your customers
> Read more

Why every shop owner has to offer personalized product recommendations

1. Product recommendations – never heard of that
Mostly all of us have seen the well-known Amazon “Customers who bought X also bought Y” slots that recommend products to you when you have once visited their website.  That’s it – after all you already heard of product recommendations and also probably used it.

ChrisWhy every shop owner has to offer personalized product recommendations
> Read more