Let’s be honest: there really should be more innovation here. Besides some popular positive examples like ABOUT YOU (http://www.aboutyou.de) or Amazon the vast majority of online shops look more or less identical like yesterday, last week, last month: boring product lists wherever you look, static CMS pages where the only dynamic thing is the annoying newsletter box that pops up.
From my consulting experience in the last years I’ve learned, that in most cases shop design relaunches are only done every few years. Due to costs or low priority the online shop is not seen as a continuous optimization process but rather a one-time investment.
ChrisWhy are online shops still so static like websites in the 90s?
As everybody knows Mobile Commerce is a trending topic these days (e.g. here). Designing an online shop for mobile devices is all about reducing elements and the rethinking of existing page structures to make them more adaptive to devices with constraints like bandwidth, screen size, storage amount, button sizes etc.
ChrisReduce large product lists in mobile shops by presenting only relevant products to your customers
1. Product recommendations – never heard of that
Mostly all of us have seen the well-known Amazon “Customers who bought X also bought Y” slots that recommend products to you when you have once visited their website. That’s it – after all you already heard of product recommendations and also probably used it.
ChrisWhy every shop owner has to offer personalized product recommendations
Sie haben mehr als 2.000.000 Page Impressions pro Monat? Dann benötigen Sie unser maßgeschneidertes Custom-Paket. Kontaktieren Sie uns hier.
Verbessern Sie Ihre Kundenbeziehungen und Konvertierungsraten, indem Sie personalisierte Empfehlungen auf Ihrer Website anbieten. Mit Recolize profitieren Sie von unserer innovativen Empfehlungstechnologie und einem einfachen, auf Ihre Bedürfnisse ausgerichteten, Tool. Wir stehen für eine faire Kundenbeziehung, von der vor allem kleine und mittelständische Unternehmen profitieren.
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You have more than 2,000,000 page impressions per month? Then you need our Custom Package. Contact us here.
Improve your customer relations and conversion rates by offering personalized recommendations on your website. With Recolize you profit by our innovative recommendation technology with an easy-to-use tool adapted to your requirements. We are committed to a fair customer relationship where especially small and medium-sized businesses can benefit from.
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