Michael

Black Friday – A Worldwide Phenomenon

Black Friday is a quite new sales and marketing institution for Europeans, which has gained huge success in Europe during the last couple of years. Especially in the e-commerce area it gained resounding success.

Originally imported from the USA, Black Friday is the Friday after Thanksgiving, which is always the fourth Thursday in November.

MichaelBlack Friday – A Worldwide Phenomenon
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How To Save $$$ on Advertising With Automated Personalization – PrestaShop Guest Article

We’ve published a guest article in the blog of our partner PrestaShop.

The topic is “How To Save $$$ on Advertising With Automated Personalization?” and you can find the article here.

MichaelHow To Save $$$ on Advertising With Automated Personalization – PrestaShop Guest Article
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9 Advantages of Performance-Based Pricing

Most software as a service (SaaS) solutions for businesses offer fixed monthly packages. Based on seats, logins or reduced feature sets, you have to decide upfront which package you choose for a long time. No matter which size your business has: this is nearly impossible in all cases. You’ll always have some trade-offs with subscription based SaaS models.

On the contrary are performance-based pricing models. In the following you find 9 advantages of non-subscription but performance-based software as a service pricing models.

Michael9 Advantages of Performance-Based Pricing
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The Power of Real Individual Recommendations

Many e-commerce, blog and CMS systems offer so-called recommendations. These recommendations for systems like Magento, Shopware, WooCommerce, WordPress, PrestaShop or Spryker are manual recommendations.

You can e.g. use category based recommendations or simple upselling logics for your cart.

But are manual recommendations enough and can they really be compared to real automated and personalized recommendations? Not at all!

MichaelThe Power of Real Individual Recommendations
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8 Important Personalization Key Performance Indicators (KPI)

When you think of personalization you also think of a perfect customer journey, beautiful looking recommendation widgets and the best matching articles? Of course you do. But when it comes to results and to the marketing and sales department, they just care of the numbers.

Here are 8 important personalization key performance indicators you have to track daily.

Michael8 Important Personalization Key Performance Indicators (KPI)
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7 Recommendation Positions You‘ve Never Thought Of Before

Did you ever have the time to really think about personalization on your website? We all have much too less time. But personalization is so extremely important, you should really do so!

With this article we help you to find 7 recommendation positions for personalized content you didn’t even recognize before.

Michael7 Recommendation Positions You‘ve Never Thought Of Before
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